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This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/12194560

OFFICE LOCATION

United States

The selected candidate must live in Arkansas, Missouri, or Iowa. Remote and hybrid options are available.

#LI-Remote

#PDN

\ WHO WE ARE

The mission of The Nature Conservancy (TNC) is to conserve the lands and waters upon which all life depends. As a science-based organization, we develop innovative, on-the-ground solutions to the world\'s toughest environmental challenges so that people and nature can thrive. Our work is guided by our values, which include acommitment to diversityand respect for people, communities, and cultures. From a rewarding mission to career development and flexible schedules, there are many reasons to love life #insideTNC. Want to know more? Check out ourTNC Talent playlist on YouTubeto hear stories from staff or visitGlassdoor.

One of TNC\'s primary goals is to cultivate an inclusive work environment so that employees around the globe have a sense of belonging and feel that their unique contributions are valued. We know we\'ll only achieve our mission by hiring and engaging a diverse staff that reflects the communities in which we work. Recognizing that people bring talent and skills that have been developed outside the scope of a job, we take a holistic approach to recruitment that considers life experience in addition to the professional requirements listed in our postings. Please apply - we\'d love to hear from you. To quote a popular saying at TNC, \"you\'ll join for the mission, and you\'ll stay for the people.\"

\ WHAT WE CAN ACHIEVE TOGETHER

The Digital Marketing Specialist, IA, MO, AR implements marketing strategies and executes content across the Great Plain Division digital channels. They deliver narratives, facilitate media campaigns, produce, and collect content, and manage metrics. They work across multiple projects simultaneously and maintain relationships with the media and other stakeholders in order to effectively communicate our programs, values, and mission.

The Digital Marketing Specialist creates, implements, measures, and manages social media content and campaigns on multiple social media platforms (Twitter, LinkedIn, Facebook, Instagram) to advance conservation goals by reaching targeted audiences with key messages about TNC\'s work. They are responsible for writing web features, as needed, and building and updating website content as well as producing e-newsletters for communicating with targeted audiences.

They work closely with their team and key stakeholders to develop content that aligns with our organizational priorities and values; matches our brand voice and tone; and helps establish our position as an expert on key conservation. They also support integrated digital advocacy campaigns and work with marketing leaders to execute a visibility strategy for chapter leadership by posting new content on behalf of leaders and developing recommendations for best practices on key platforms (e.g. LinkedIn). They manage the online communities on these platforms, engaging with commenters and other handles as necessary, in order to build our audience size and influence conversations relevant to our work. They use software systems to track and analyze web metrics and social media trends, and work with senior marketing managers to implement strategic recommendations. They help advance our social media strategy by bringing new knowledge and thinking to our existing platforms and helping us establish baselines and goals for new platforms (e.g. YouTube). Periodic travel is required to omplete work and for meetings and team retreats.

As the Digital Marketing Specialist, IA, MO, AR, you will:

• Coordinates and executes an editorial calendar for multiple social media accounts on Twitter, LinkedIn, Facebook, and Instagram.
• Collaborates with staff across job functions and geographies to ensure our social media presence is aligned with our organizational priorities and values.
• Tracks and reports metrics and trends relevant to our social media accounts and web pages.
• Makes recommendations for how to iterate our social media approach to best reach our target audiences and advance our conservation goals.
• Produces digital content for web and email as needed.
• Manages digital and photo archive.
• Duties are performed under general supervision and established guidelines.
• Works within a budget to complete assigned projects or work.
• Opportunity to act independently on assigned tasks.
• Works with vendors/other parties to execute projects/deliverables.