Job Information
University of North Carolina at Charlotte Social Media Coordinator in Charlotte, North Carolina
Position Number: 010521
Department: Business Services (Adm)
Employment Type: Permanent - Full-time
Months Per Year: 12
Essential Duties and Responsibilities:
Responsible for managing and executing the Business Services social media strategy for multiple current and future platforms (e.g., Facebook Pages, Instagram, TikTok) and creating and managing the Business Services content calendar.
Monitors and responds to customer inquiries on social media within the recommended 24-hour timeframe outlined in the University’s overall social media strategy.
Uses reporting to identify trends and areas for improvement. This position will report customer issues to the appropriate area for action, if necessary, and respond to customer questions and feedback.
Works directly with student workers to plan, organize and arrange content creation, videoing, scheduling and ideating campaigns. Promotes user-generated content and works to improve engagement and increase Business Services social media account followers.
Establishes KPIs and sets benchmarks for the improvement of content quality and production.
Responsible for running Business Services and vendor partner promotions, giveaways and social media campaigns.
Create graphic assets, photography, short-format video and other assets for Facebook, Instagram and Twitter accounts for both Business Services and vendor partners.
Minimum Experience / Education:
Required Minimum Qualifications:
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
University Preferred Qualifications:
Graduation from a four-year college or university with a major in a closely related field that provides the knowledge, skills and abilities needed in the area of assignment; or an equivalent combination of training and experience.
Preferred Education Skills and Experience:
Bachelor’s degree with academic experience in marketing, graphic design, digital media, journalism, communications or fine art
Excellent oral and written communications skills
Experience creating content for personal business, corporation, non-profit organization, or as an influencer
Understanding of higher education University setting and appropriate tone and voice
Experience with using social media analytics to inform content production
Ability to make content recommendations based on interpreting social media analytics
Experience creating photography or designs for social media graphics
Customer service experience and ability to respond to online complaints in an appropriate, constructive tone and voice
Ability to maintain a consistent, friendly and helpful brand voice across social media channels
Design planning and content planning skills, including experience with social media management tools such as Sprout, Hootsuite or Loomly
Ability to use GSuite for education tools (Google Calendar, Gmail, Google Docs, etc.)
Content creation for social media platforms (e.g., Twitter, Facebook, Instagram and/or TikTok)
Quantitative and qualitative skills with proven data interpretation abilities
Social media analytics
Graphic design and design planning skills
Ability to help recruit, organize and direct student content creators