FleishmanHillard Managing Supervisor, Brand Marketing/Corporate Reputation in Charlotte, North Carolina
FleishmanHillard has an immediate opening for a Managing Supervisor with strong brand marketing, corporate reputation, and social & cultural impact background to join our high-growth North Carolina office.
This position provides the opportunity to work in a fast-paced environment with collaborative global teams on communications that integrate brand and reputation into strategic business efforts. This individual will oversee programs entailing strategic planning, creative ideation, high profile national media relations strategy, executive communications, and overall client/account management for Fortune-ranked clients.
FleishmanHillard’s creative, collaborative, diverse, “what-if” culture sets the stage for delivering game-changing work for our clients, which include some of the world’s most well-known brands in the retail, technology, food and beverage and consumer product industries. Our team is excited and proud to work with these companies every day, delivering expertise in all aspects of corporate communications and consumer brand marketing — from media and influencer relations to crisis and issues management and everything in between. And the great news for the right candidate is…we’re growing!
On top of FleishmanHillard’s ambition to be the world’s most inclusive agency, in all of our work, we aspire to be forces of cultural change, using creativity to give voice to new audiences, reshape what stories break through and help brands meaningfully differentiate. As a key member of our social impact group, this individual will work on purpose-based campaigns that creatively help clients deliver equity and inclusivity, in addition to supporting our own internal FH 4 Inclusion initiatives.
FleishmanHillard is an entrepreneurial, collaborative environment that values talented, creative people who like to work with others to create cutting-edge programs for our clients. More than 90 percent of FH clients work with teams from more than one geographic location, and across multiple practice offerings. We believe a diverse team brings a wider range of personal and professional experiences and perspectives. We recognize that diversity and inclusion benefit our agency, our clients, and the communities in which we work and live. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ community, veterans, and individuals with disabilities.
Serve as a day-to-day client contact for corporate reputation, brand marketing and CSR teams, including managing program implementation, teams, timelines, deliverables and budgets.
Lead top-tier national business media relations and corporate media program for Fortune-ranked clients; maintain strong media relationships, pitch sophisticated ideas, and be responsible for developing creative written materials that deeply understand our clients’ business.
Build creative PR programs and audience-centric marketing campaigns that support and engage diverse audiences including women, people of color, members of the LGBTQ community, veterans and individuals with disabilities.
Develop and edit high quality written materials, including pitches, messaging, recommendation and planning documents, and executive communications.
Review/assess industry trends to identify opportunities to inject clients into current news cycles; drive story idea development, and work closely with media to shape and control communications that are in line with overall account objectives.
Anticipate, address and counsel on a wide range complex issues, supporting senior leaders in developing crisis management and preparedness strategies and trainings and helping clients’ spot and prepare for potential reputational threats across campaigns.
Generate incremental business opportunities with clients by taking a broad view of the entire communications mix, and offering strategic recommendations to drive innovative and award-winning integrated communications programs.
Be an effective and trusted resource to corporate reputation clients, proactively providing insights, expertise and thought leadership perspectives.
Champion regional diversity, equity, inclusion and culture efforts for FleishmanHillard including serving as a liaison to global DE&I leadership for regional office initiatives, staff mentorship and reinforcing a culture of inclusivity.
The successful candidate must be results oriented and have a strong understanding of current trends in in media and corporate reputation management. Experience executing global and regional corporate reputation programs is a plus. Additionally, candidates should have:
7-9 years of results-driven, media-focused experience in corporate marketing communications, with a deep background developing and executing brand and reputation programs, including business media relations, executive communications, shared value, sustainability, and/or corporate responsibility programs. Agency experience is a must and in-house experience is a plus.
Advanced knowledge of top-tier business media and close working relationships with national reporters ranging in topic and focus – from innovation to the future of retail. A demonstrated hands-on media approach is required.
Experience managing executive media tours, earnings and investor days, executive thought leadership programs, as well as developing executive platforms and conducting media training for c-level spokespersons.
Superior research and writing skills, with the ability to package information in clear, cohesive ways and develop and edit high-quality materials (e.g., executive strategies, strategic communications plans, executive presentations, keynotes, bylined articles/op-eds, briefing documents, trend analysis summaries, etc.).
Ability to engage with and counsel senior level decision-makers across the client’s business and deliver connective insights to assist clients in driving alignment and execution of cross-company initiatives. Candidate should have experience building relationships and working with diverse stakeholders effectively.
Experience executing integrated campaigns, including a solid understanding of digital media, paid social media campaigns, experiential and/or content partnerships.
Demonstrated experience in developing and implementing communications plans and the ability to draft and implement strategic public relations programs within budget.
Experience managing and coordinating projects with multiple work streams, including managing junior team members, both directly and indirectly.
Broad business understanding, strong analytical abilities and critical, creative thinking.
Ability to illustrate a results-focused approach and commitment to going the extra mile for clients. Experience working directly with clients on day-to-day activities.
Energetic, self-starter and resourceful problem solver – gets things moving and keeps them on track. High attention to detail with the ability to manage multiple ongoing activities.
Good interpersonal skills with the ability to negotiate approvals diplomatically and maintain composure and quality under deadlines in a fast-paced environment. A strong team orientation is critical based on the collaborative culture of the office and FleishmanHillard.
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. We have been named PRWeek’s Global Agency of the Year and Best Places to Work; a “Standout Agency” on Advertising Age’s A-List; NAFE’s “Top 50 Companies for Executive Women” for eight years running; and among our firm’s award-winning work we’ve taken home 5 Lions in the past two years at the Cannes International Festival of Creativity. We’re also more motivated by what we can give than what we receive, and in our 70th year we’ve initiated a worldwide service commitment to support social inclusion in the communities in which we work and live. FleishmanHillard is part of Omnicom Public Relations Group, a division of Omnicom Group Inc., and has more than 85 offices in 30 countries, plus affiliates in 43 countries. Visit us at www.fleishmanhillard.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and eight specialist agencies in public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
Job Locations US-NC-Raleigh | US-NC-Charlotte
Position Function Public Relations
Job Classification Full Time
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