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Siemens Internal Event Strategist- SISW in Charlotte, North Carolina


The internal events strategist is responsible for driving the strategy and leading the execution team for a defined set of Siemens internal events, targeting the Siemens Digital Industries sales, marketing, and services teams delivered as physical, virtual or hybrid experiences.

He or she supports the Director of Global Events as an advisor for developing the external event strategy, which drives a communication continuum of connected experiences that satisfy business requirements. And he or she works directly with event business owners and multiple key partners to define and execute the overall project plan for each event to ensure success against objectives.


  • Drive coordinated, enterprise-wide and global eventsstrategy for Siemens internal events targeting our sales, marketing,partners and services teams

  • Together with the Business Owner of each event, defineobjectives based on business requirements

  • Define metrics and related targets aligned toobjectives for measuring the success of each event

  • Oversee events measurement, including the design andoperation of standardized dashboards to forecast, measure, analyze andreport on event impact

  • Build and handle overall project plan to driveefficient execution of each event

  • Oversee the selection of agencies and third-partyvendors required to execute against the business objectives

  • Collaborate with the Global Digital Marketing Centerand field marketing to ensure a cohesive pre-event, at-event andpost-event strategy to increase audience engagement

  • Proactively engage with event steering committeescomprised of portfolio marketing managers, members of the sales team andother key stakeholders to coordinate their participation in the objectivesetting and planning processes and to communicate and optimize the impactof event activities

  • Manage and reconcile event budgets

  • Communicate to and educate executive leadership,customer-facing employees and other employees regarding event activitiesto build shared accountability in the success of each event

Skillsand Abilities Required:

  • Ten or more years of related experience, including atleast seven years of experience in event management and leadership in abusiness to business environment

  • Hands-on corporate event planning and logisticsexperience, ideally within the same or similar industry

  • Experience developing and executing virtual and hybridevents

  • Proven success in increasing efficiencies and return oninvestment (ROI)

  • Management of event communications to multiple complexstakeholder groups

  • Selection of third-party vendors and agencies

  • Management of projects, budgets and prioritization tosupport success and efficiency

  • Previous demonstrated linkage of event efforts to anorganization’s broader growth plan

Educationand Experience Requirement:

  • Bachelor’s degree required

  • Master’s degree/MBA preferred

  • Certifications/affiliations strongly preferred:Certified Meeting Professional (CMP), Certified Special EventsProfessional (CSEP), Certificate in Meeting Management (CMM) and/orDigital Events Strategist Certification (DES)


Organization: Digital Industries

Company: Siemens Industry Software Inc.

Experience Level: Experienced Professional

Job Type: Full-time

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