Thermo Fisher Scientific Global Marketing Specialist, Genetic Sciences in Charlotte, North Carolina
We are looking for an energetic and creative Global Marketing Specialist to assist in the development and execution of marketing programs focused on market segments such as infectious disease, cancer research and biopharma. The marketing specialist will work closely with global market development managers to execute marketing plans to drive awareness and generate demand for our genetic analysis solutions.
The successful individual must be able to work effectively in a matrixed environment with multiple stakeholders. Strong organizational and project management skills are critical components to this role, as well as the ability to manage multiple projects and activities at once. The Global Marketing Specialist will create and execute multi-channel marketing tactics and activities, and can perform independently with minimal oversight.
Assist in the development and execution of market segment-focused programs and deliverables including targeting, messaging, collateral development and global sales training.
Closely collaborate with global and regional market development managers to develop tactics for regional execution.
Work with internal creative services team and external agencies to drive the completion of marketing materials, including flyers, solution brochures, website content, white papers, videos, webinars, promos, sales tools, social media communications, and sales & customer presentations.
Leverage analytics to determine the effectiveness of marketing programs based on KPI and ROI marketing metrics. Regularly track marketing program results; develop and present metrics dashboards and recommendations for plan improvements.
Lead the sustaining marketing activities for existing campaigns, including updating marketing materials, web pages, emails, and other communications as necessary.
Create, implement, and optimize appropriate marketing content across digital channels, including web, video, social media, paid search and display advertising
Develop sales tools for commercial teams, technical training and customer-facing materials in collaboration with product management, R&D, and commercial teams.
Execute tactical projects to achieve KPI, revenue targets and other annual operating plan objectives.
Bachelor's degree in life sciences, biology, marketing, business administration, or communications.
A minimum of 3 years of experience with a proven track record of accomplishments in marketing/marketing communications.
Previous experience executing marketing communications is required.
Experience writing technical content with the ability to develop messaging for sales and customer-facing materials.
Must be detail-oriented - must have the ability to identify and resolve problems and complete tasks with attention to detail.
Strong business acumen, marketing experience, and customer focus are essential.
Digital marketing understanding in various channels and digital performance metrics, SEO and Google AdWords, and eCommerce
Understanding of analytics metrics and how to use them to inform plan improvements.
Able to act in a highly autonomous manner and address complex programs with high corporate visibility.
Proven track record of managing multiple projects with a demonstrated ability to meet deadlines and stay within budget
Excellent interpersonal skills with the ability to gain consensus and facilitate decision-making processes within a matrixed environment
Proficient in Excel, Word, and PowerPoint.
Thermo Fisher Scientific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status.
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