Job Information
Truist Client Marketing Senior Consultant in Charlotte, North Carolina
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Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:
Build valuable relationships with business leaders to translate business, client, and product strategies into supporting marketing strategies; applies knowledge of customer/client behavior for the business and provides insights into product strategy development as well as segmentation and targeting. Collaborate with internal and external marketing partners to develop and execute marketing programs for the business and ensure alignment of all strategies to the Truist Purpose and Brand.
In this role you will support multiple consumer bank businesses with sales teams requiring tools to grow their books of business. You will support these businesses by developing tools and marketing campaigns to increase consideration, assist sellers in conversations with clients and referral partners, and support sales initiatives.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
Apply in-depth knowledge of marketing best practices derived from experience to solve a range of complex technical and operational problems.
Lead small projects with manageable risks and resource requirements; plays significant roles in larger, more complex initiatives, utilizing all marketing channels including digital.
Exercise judgment based on the analysis of multiple sources of information.
Impact a range of client, operational, project or service activities within own team and other related teams.
Act as a resource for teammates with less experience.
Work independently and receive minimal guidance.
May have people management responsibilities for a small team.
Deliver marketing programs on budget and on time.
Develop creative that is integrated and tells our story in a cohesive way.
Using data to inform what we do and how we do it while ensuring alignment to the sales process.
Support our "shift to digital" by creating effective marketing campaigns so we rely less on printed/paper materials.
Create effective education and awareness vehicles that help increase usage and adoption of marketing campaigns and materials.
Find efficiencies that increase speed-to-market while maintaining strong risk management.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Four years of related experience or an equivalent combination of education and experience
In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
Experience managing projects or project work streams
Knowledge of the clients and industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
Ability to provide direction, and mentor less experienced teammates
Proficient in Excel and PowerPoint
Preferred Qualifications:
MBA or Master's degree in related field
Six years of related experience
Previous experience in financial services, retail or packaged goods industries
Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Sitting
Constantly (More than 50% of the time)
Standing
Frequently (25% - 50% of the time)
Walking
Frequently (25% - 50% of the time)
Bending
Occasionally (Less than 25% of the time)
Lifting
Up to 25 lbs.
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
Travel
Up to 25%
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site (https://benefits.truist.com/)
. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law (https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf)
Pay Transparency Nondiscrimination Provision (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf)
E-Verify (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf)
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