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Insight Global Mobile/Email Marketing Specialist in Chanhassen, Minnesota

Job Description

-Submits creative requests with supervision

-Copywriting mobile push & SMS using best practices

-Revises message center copy to meet best practices

-Creates analytics tracking URLs

-Understands when to use SSOID

-Creates new templates - manipulates colors, content blocks

-Creates new audiences

-Creates queries for exclusion lists

-Writes eligibility rules

-Creates triggered and time-based journeys

-Develops campaign planning skills

-Provides messaging recommendations.

-Completes project plans with supervision

-Ideates A/B testing ideas

-Pulls performance reports and proficient in analyzing results and creating insightful campaign recap report.

-Proficient in campaign optimization (creative, CTA, audience, send time)

-Uses CEP and web analytics data for optimization recommendations

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .

   

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Skills and Requirements

-3+ years digital marketing experience

-Experience with hands on execution within a mobile and/or email marketing platform

-Ecommerce/digital retail experience (experience with Shopify, Magento, or similar tool)

-Intermediate skill with Excel (experience performing functions such as Pivot Tables and Vlookups)

-Proficient in message development and building marketing communications (experience manipulating dynamic content, creating analytics tracking URLs, understanding when to use SSOID, manipulating colors and content blocks to create new templates)

-Experience with campaign planning and campaign optimization

-Experience with Adobe Analytics or Google Analytics -Experience with A/B testing

-Experience with Domo or other reporting tool

-Experience with Salesforce or other Customer Engagement Platform

-Experience working at a digital marketing agency or comparable fast paced environment null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.

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