Job Information
Lenovo APAC Lead - Global Media COE in Central Singapore, Singapore
APAC Lead - Global Media COE
General Information
Req #
WD00068474
Career area:
Marketing
Country/Region:
Singapore
State:
Central Singapore
City:
SINGAPORE
Date:
Tuesday, July 16, 2024
Working time:
Full-time
Additional Locations :
Singapore - Central Singapore - Singapore
Singapore - Central Singapore - SINGAPORE
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub (https://news.lenovo.com/) .
Description and Requirements
Position: APAC Regional Lead – Global Media COE
Lenovo is looking to add talent to our growing Global Media COE (Center of Excellence). We offer an environment that is challenging, fast-paced and continuously evolving in pursuit of our goals. We collaborate with global, geo and country marketers, other functional COEs and our creative and media agencies to develop global strategies to be activated in our priority markets and beyond.
The APAC Regional Lead will be responsible for developing comprehensive digital media strategies across all channels, including display, paid search, paid social, programmatic, video, DOOH, and emerging media. You will work closely with agency partners and cross-functional teams to understand business goals and objectives, evolve target audience insights, and develop data-driven media strategies that deliver on KPIs. This regional role will involve harnessing insights across our key markets and building strategies that not only help educate the local teams but that drive change and evolution in how we are going to market.
The ideal candidate is a sophisticated and well-rounded strategist, analyst and thought leader; Someone who is effective in planning for short-term and long-term success, who is curious, creative, persistent, thorough, extremely detail-oriented, collaborative, and fast.
Key responsibilities:
Work with our WW contacts within the Global Media COE and our regional agencies on implementing Global Strategic Frameworks for our major Consumer and Commercial campaigns
Coordinate with our Insights COE (Center of Excellence) to be deeply knowledgeable around our target audience segments to guide channel recommendations
Collaborate with major media publishers/platforms on innovative placements and sponsorships that could help us achieve our goals and reach our target audience segments
Identify and evaluate emerging media trends and opportunities and develop strategies for implementation through a Testing Roadmap
Work with cross-functional teams to ensure that digital media campaigns are aligned with overall marketing initiatives and strategies to achieve Full-Funnel campaigns
Sync with agencies on creative development, content and dynamic content optimization assets needed to execute the developed strategy
Manage Business Intelligence resources to understand campaign performance data, identify insights, and make data-driven recommendations to optimize campaigns
Oversight of key relationships with external agency partners, vendors, media networks, and social media platforms
Guide and evolve our media channel investment based on campaign performance and testing
Drive Marketing Ready Leads (MRLs) and Marketing Qualified Leads (MQLs) through strategic Account Based Marketing (ABM) campaigns
Outline the needed budget levels in order to properly reach our target audiences and achieve KPIs
Chart the growth of the COE team in APAC by working with our geo CMO and Global Media COE lead
Evaluate the Landing Pages and desired user flow of our marketing efforts to maximize the user experience and help achieve our KPIs
Guide the use of our 1st party data to drive improved targeting and personalization while aligning to privacy laws
Requirements:
Education: Bachelor's or Master's degree in Marketing, Advertising, Communications, or a related field.
Professional Experience:
8+ years of experience in digital media strategy, planning, and buying
World class knowledge of digital media platforms
Strong leadership and people management skills, with experience managing teams of media planners, buyers, and analysts
Strong analytical skills, with experience using data to inform media strategy and decision-making
Experience with emerging media trends and platforms, such as connected TV, OTT, and digital out-of-home
Excels at managing multiple initiatives simultaneously within tight deadlines
Excellent communication, presentation, and stakeholder management skills
Experienced strategist of large-scale marketing campaigns with KPI forecasting
Familiarity with various business models (ex. Commercial, D2C, Retail), customer base management and lifecycle engagement tactics, techniques and practices
Experience working within a very large, fast-moving organization with many internal and external stakeholders is a bonus
Proven ability to lead website engagement and conversion strategies as well as implement tactical requirements
Strong understanding of SEO, buyer-centric navigation, and information architecture
Soft Skills:
Strong verbal/written communication
Strong project management skills, with the ability to manage budgets, resources, and timelines effectively
Methods & tools:
Proficiency with media planning and buying platforms, such as Google Ads, Facebook Ads Manager, DV360, and The Trade Desk
Taxonomy development and implementation
Attribution methodologies
Media metrics across a full array of channels and tactics
Ad tech: ad serving, DSPs/DMPs, CDPs, DCO, social media analytics/insights, etc.
Ideally, Adobe Audience Manager and Adform
Additional Locations :
Singapore - Central Singapore - Singapore
Singapore - Central Singapore - SINGAPORE
Singapore
Singapore - Central Singapore
Singapore - Central Singapore - Singapore , * Singapore - Central Singapore - SINGAPORE