Job Information
The Walt Disney Company Audience Strategy Analyst in Celebration, Florida
The Customer Engagement Media Strategy & Activation team delivers powerful customer experiences across marketing touchpoints by using data and tools to bring marketing to life. We lead consumer analytics, business intelligence, and audience strategy for 1:1 marketing campaigns to improve targeting, messaging, and channel strategies using data-driven insights.
In this role, you will ensure marketing campaigns are infused with insights and data-driven audience signals. You will provide data-driven audience strategies and audience insights that take into account a variety of data sources and platforms. You will be a consultant/interface between analytics/technical teams and marketing/business, ensuring we are constantly making and maturing data-driven decisions.
Responsibilities
Audience Strategy
Create data-driven, audience-first strategies for various campaigns, using business objectives, audience performance and insights, and knowledge of data activation
Provide strategic and tactical support for direct channel and paid media campaigns by identifying relevant audiences and ensuring platform delivery
Translate business objectives into actionable, data-driven audience recommendations
Develop an understanding of audience data, including available attributes, models, segmentation, and onboarding capabilities
Play a critical role in annual upfront planning, providing insights, recommendations and strategies to help shape the holistic marketing plan
Audience Insights & Analytics
Analyze and synthesize data from various sources to build holistic views of audiences with clear insights and recommendations. Present findings to the Audiences team and stakeholders
Monitor the performance of audience strategies and make recommendations for optimization
Audience Team Priorities
Develop subject matter expertise and own the development of a priority area for the Audiences team, ensuring the rest of the Audiences team remains informed
Ensure Audience team processes are documented and kept up to date
Basic Qualifications
Who you are...
Demonstrated team player with strong collaboration skills
Data-driven professional with strong curiosity, a desire to learn, and a passion for innovation
Strong communicator with the ability to collaborate across various teams
Knowledge of Disney Parks, Experiences & Products and a passion for the brand
What you bring...
2-3+ years of relevant work experience
Experience using data and insights from multiple sources to provide actionable recommendations
Experience with Data Analysis and Manipulation Tools (Excel, Tableau, SQL, Snowflake, Google Analytics, Adobe Analytics)
Experience translating insights and recommendations into presentations for various stakeholders
Experience with Paid and/or Direct Channel Activation Platforms (Meta, YouTube, Google, Adobe Campaign, Braze, Salesforce, etc.)
Experience moving projects forward in a large, matrix organization
Preferred Qualifications
Experience with audience focused analyses
Experience with Audience segmentation and activation tools (DMP, CDP, Data Onboarders)
Understanding of Customer Data Strategy concepts (1st/2nd/3rd party data, Data Privacy and Suppression, Segmentation)
Experience monitoring audience performance
Experience with audience insights tools, such as Google Insights Finder, Resonate, etc.
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Job ID: 10109540
Location: Celebration,Florida
Job Posting Company: Disney Experiences
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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