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In this position...

We seek a strategic, results-driven leader for Director, Marketing Process & Governance (Global) within Ford & Lincoln Marketing. Reporting to the Global Head of Marketing Operations, this leader will play a crucial role in driving smooth transitions as we implement new processes, tools, and operational structures while driving scale solutions across the Marketing organization at Ford. Partnering with Ford & Lincoln Marketing leads, they will define best practices, lead operational change, and implement cross-functional solutions to enhance efficiency and build a foundation of excellence in processes, infrastructure, access, and measurement.

You’re a great fit if you have a proven track record in B2C/B2B marketing operations or strategy, strong leadership, and exceptional communication skills. You thrive in cross-functional collaboration and influence-driven leadership.

What you'll do…

Change Strategy, Planning and Communication

Develop and execute change management plans to ensure smooth adoption of new tools and processes. Partner with stakeholders, craft communications, create best practices, and address rollout challenges to minimize operational friction. Key areas:

• Develop a structured change management framework to support marketing transformation efforts.

• Define clear objectives, timelines, and success metrics for change initiatives.

• Identify and engage key stakeholders across Ford and Lincoln marketing and leadership.

• Craft and execute a communication plan to ensure transparency and alignment.

• Address resistance by fostering buy-in through targeted messaging and leadership support.

Process Optimization and Adoption

• Play a key role in rolling out and supporting enterprise-wide working rhythms.

• Implement the Marketing Operations intake process, supporting meetings (Annual, Quarterly, Biweekly) processes and tools.

• Support operating rhythm of the marketing team by partnering with marketing teams to Identify addressable opportunities to implement tooling and workflow improvements to streamline and simplify complex workflows.

• Continuously assess, manage and optimize existing processes, systems & tools to adapt to evolving business needs and industry best practices.

• Manage relationships with external service providers, agencies, and vendors ensuring effective and efficient support, integration solutions and risk management.

• Ad Hoc Departmental projects: given rapid pace of change, resilient leader excited to take on emerging or nebulous business, operational or organizational opportunities

Training & Enablement

• Develop training programs to educate teams on new processes, platforms, or ways of working.

• Ensure teams understand and adopt new marketing technologies, tools and processes

• Provide ongoing support resources , including FAQs, knowledge bases, and hands-on training sessions.

• Partner with Martech in establishing documentation system to capture defined processes, best practices, workflows etc. to ensure that processes, workflows, and best practices are consistently followed across teams and regions and reducing misunderstandings and errors

• To support ongoing organizational learning, drive the establishment of quarterly lunch and learns within the marketing organization

Performance Measurement, Reporting & Risk Management

• Define KPIs for adoption and effectiveness of change initiatives.

• Collect feedback from teams to measure satisfaction and readiness and drive continuous improvement efforts to refine processes based on feedback.

• Monitor adoption metrics and identify roadblocks to successful implementation.

• Consistently demonstrate marketing operations value to leadership and stakeholders by reporting on progress, showcasing the teams’ contributions and accomplishments highlighting wins and areas needing reinforcement.

• Identify potential risks and resistance points early in the change process and develop mitigation strategies to ensure minimal disruption to marketing operations.

• Foster a culture of adaptability , encouraging proactive problem-solving

You'll have...

• Bachelor's Degree in Marketing, Communications, or related degree

• 10+ years of relevant experience

• Experience in a senior marketing operations role, demonstrating successful project management and process optimization.

• Strong analytical skills with the ability to derive actionable insights from marketing data.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.

• Strategic thinking and problem-solving capabilities.

• Demonstrated leadership experience, including team management and development.

• Excellent project management skills, including the ability to manage multiple priorities, meet deadlines, and drive successful cross-functional collaboration.

• Strong leadership and team management skills, with the ability to inspire, mentor, and develop a high-performing marketing operations team.

• Excellent communication and interpersonal skills, with the ability to build strong cross-functional relationships and collaborate effectively with cross-functional teams and stakeholders at all levels of the organization.

• Proven track record of driving operational excellence in marketing operations and delivering impactful results.

• Ability to work in a fast-paced, rapidly changing environment with tight deadlines.

Even better, you may have...

• Master's Degree in Marketing, Communications, or related degree

• Experience in a global organization

• Experience within the Automotive Industry

• Experience with large-scale organizational transformations

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage

• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more

• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more

• Vehicle discount program for employees and family members and management leases

• Tuition assistance

• Established and active employee resource groups

• Paid time off for individual and team community service

• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

• Paid time off and the option to purchase additional vacation time.

This position is a leadership level 5.

For more information on salary and benefits, click here (https://fordcareers.co/LL5NonHTHD)

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

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Requisition ID : 40448