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Sanofi Group Director, Media Strategy and Planning in Cambridge, Massachusetts

Director, Media Strategy and Planning

Sanofi Genzyme focuses on developing specialty treatments for debilitating diseases that are often difficult to diagnose and treat, providing hope to patients and their families.

Sanofi Genzyme has pioneered the development and delivery of transformative therapies for patients affected by rare and debilitating diseases for over 30 years. We accomplish our goals through world-class research, collaboration with the global patient community, and with the compassion and commitment of our employees. With a focus on rare diseases, oncology, immunology and multiple sclerosis, we are dedicated to making a positive impact on the lives of the patients and families we serve. Sanofi Genzyme's portfolio of transformative therapies, which are marketed in countries around the world, represent groundbreaking and life-saving advances in medicine.

At Sanofi Genzyme, we are committed to the growth of our people, connected in purpose by career, life and health.

This role is to provide world class media expertise to deliver brand communications that promote a superior customer experience and drive business results. The Director, Media Strategy and Planning will lead media planning and buying for consumer and professional target segments for DUPIXENT. The position will ensure plans deliver upon brand marketing objectives and generate high value (ROI and engagement). The position will leverage investments across the Business Unit to drive franchise coordination and efficiencies across all indications.

Needs to be a subject matter expert in media planning across all media channels:

  • TV/Video

  • Print

  • Paid Search

  • Digital (social, display, etc.)

  • 3rd party publisher programs

  • Point of Care

Responsibilities:

  • Manage and guide colleague within DUPIXENT media team

  • Serve as the subject matter expert and thought leader in all media – providing expertise in media channels, technologies and approaches (direct response, general awareness) across all phases of media planning and buying

  • Serve as the ongoing link between brand marketers, procurement and the media agency, from planning through tactical execution & optimizations

  • Lead discovery: competitive landscape, target usage & consumption habits, customer insights, etc.

  • Lead development of media strategies and tactics that align to brand strategic imperatives

  • Lead external media agency

  • Drive development of campaign-level scopes of work from media agency

  • Lead and manage media buying process across all media channels

  • Provide consistent media campaign/channel performance readouts to business stakeholders

  • Co-lead and execute optimization recommendations of existing performance dashboard to ensure media performance insights are readily identifiable

  • Lead oversight of all aspects of media investment: budget management & reporting, invoice & billing reconciliation, etc.

  • Drive media campaign and/or channel troubleshooting

  • Establish and share media best practices and benchmarks across BU; highlighting opportunities to test, learn and optimize/evolve based on knowledge of customer insights, competitive media initiatives, new channels and/or offerings by channel

Basic Qualifications:

The candidate must have a Bachelor’s Degree and at least 8-10+ years US integrated media planning experience.

Preferred:

At least 2 years pharmaceutical experience strongly preferred, but not required.

Critical Skills:

  • Proven ability to develop and manage paid media plans that meet/exceed business objectives

  • Deep understanding of the evolving media landscape and ability to interpret and apply understanding back to specific brand strategies to yield the greatest possible impact on business performance

  • Ability to identify innovative tactics, drive strategic use of media and optimize media investments to ensure delivery against goals

  • Deep understanding of media principles and experience working at or with media agencies

  • Experience managing media agencies

  • Strong interpersonal and collaboration skills with proven success at advancing initiatives across organizational priorities

  • Demonstrated ability to prioritize and manage against business demands across a portfolio of brand/product needs

  • Ability to collaborate effectively and cooperate transversally across stakeholders including, brand marketers, advanced analytics, market research, etc.

  • Skilled presenter, collaborator and negotiator

  • Proven ability to work in matrix organizations and with Alliance partners

  • Hands on leader, willing to roll up their sleeves and move projects and teams quickly towards achieving milestones

  • Eye towards innovation and passion for selling, planning and implementing new approaches

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

#GD-SG

#LI-GZ

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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