Job Information
Forrester Audience Acquisition Rep in Cambridge, Massachusetts
At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That’s why we’re always looking to empower talented individuals to perform at their best every single day. We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.
About This Role:
As a member of Forrester’s event sales organization, the Audience Acquisition Rep communicates the value proposition of attending a Forrester event. This role serves as a product expert to drive Forrester event attendance and sell event tickets to attend our global summits and forums. This individual will partner with sales reps and customer success managers to guide Forrester’s clients and prospects in attending the most relevant events aligned with their business initiatives.
Job Description:
Sell tickets for Forrester events.
Build expertise across Forrester’s research areas to map client business initiatives to Forrester’s events to drive event attendance, support renewal rates, and lead to additional event ticket enrichment opportunities.
Develop and evolve creative, strategic, and brand-building programs using digital and social media channels to promote Forrester events.
Finesse the sales pitch to showcase the value of attending a Forrester event.
Leverage client engagement activity within its portfolio to create an events engagement strategy to drive attendance.
Partner with the account teams to promote upcoming events and discuss account health, value, and opportunities. Execute events engagement strategies with accounts to drive tickets sales.
Coordinate with events product and marketing teams, research, and others to promote a high-quality event experience.
Collaborate closely with the global event sales and customer success teams to share best practices, ensure standardized training and capabilities, and meet shared goals.
Use the Forrester event registration platform, CRM system, event mobile app, and other technologies to support event customer service, attendee registration and reconciliation, onsite experience, and activity and opportunity tracking.
Track all activity and correspondence in Forrester’s CRM system. Follow up on tasks, leads, fulfillment items, and registrations within expected service levels.
Be available to travel within the United States for Forrester events.
Job Requirements:
Experience as a related product specialist or in an inside sales and/or customer service field.
History of prioritizing multiple tasks and meeting deadlines.
Experience with Salesforce.com or other CRM systems.
Success in driving solution-oriented client engagement and delivering high-quality customer service to internal and/or external clients.
Strong attention to detail; a high degree of organization and a proficiency in leveraging internal systems.
Strong high-level relationship skills; the confidence to hold conversations with senior-level executives via email and phone.
Demonstrated the ability to thrive in a high-energy, fast-paced, and collaborative environment to achieve business results.
Demonstrated project management and collaboration skills across functional groups.
Knowledge of using social, inbound, content, and outbound marketing to penetrate accounts.
A critical thinker; the ability to solve complex problems and drive innovation.
Proven strong communication, research, and writing skills.
Someone who is self-motivated to achieve goals.
Please note that the base salary range indicated here is inclusive of all applicable US geographies listed in this requisition. This salary range is based upon the position as described in the job listing. The offered compensation may vary within this range and is dependent upon the successful candidate’s primary work location, experience, training, education, and credentials.
Base salary range: $43,000 - $93,000
For employees based in Washington State, the percentage listed here is an estimated annual incentive bonus target as a percentage of base salary, in accordance with the Quarterly Bonus Plan. Individual and company performance, as well as other eligibility criteria, will determine the actual incentive amount.
Bonus target: 15%
Applicants in Colorado: please refer to the annual base salary range and estimated annual bonus target indicated below. Base salary is dependent on an employee’s experience and skills compared to the requirements of the role.
Base salary range: $49,000 - $81,000
The following percentage is an estimated annual variable target as a percentage of base salary, in accordance with the Quarterly Bonus Plan. Individual and company performance and other factors as set forth in the applicable plan will determine the actual incentive amount earned.
Bonus target: 15%
We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support, and runway they need to go far. We’ll be right there beside you, every step of the way.
Let’s be bold, together.
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FLSA Status:
Non-Exempt
Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to accommodationrequest@forrester.com .
Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.
Benefits at a Glance (https://go.forrester.com/wp-content/uploads/2024/04/Forrester-2024-Benefits-at-a-Glance-US-locations-non-Cambridge.pdf)
Benefits at a Glance - Cambridge