Job Information
24 Hour Fitness, INC. Brand Marketing Manager in California
FULL-TIME Full-time
LOCATION CA
JOB SUMMARY
At 24 Hour Fitness, we're committed to helping our members live their happiest and healthiest lives. We support our members where they're at, create fun and engaging ways to workout, provide distinctive member experiences, and celebrate our members' big and small triumphs on their journey.
We are committed to enabling the next generation to stay active, inspiring the next generation of athletes, and engaging our local communities to keep moving. Our brand partnerships help us deliver on these commitments, and we are looking for a Brand Marketing Manager to help us activate our brand partnerships to build brand affinity, reach new audiences, bring distinctive member experiences to our members, our clubs and give back to our communities.
As our Brand Marketing Manager, you will be integral in driving and delivering these efforts. You will cultivate relationships with our partners, ensure we are maximizing the partnerships across KPIs, oversee the execution of deliverables and activations of our sponsorships, deliver member experiences in collaboration with our partners, and support in managing the execution of partnerships.
The ideal candidate is an innovative, detail-oriented marketer with a strong consumer-centric approach and proven track record activating sponsorships or partnerships. They excel in cultivating relationships, developing impactful partner marketing programs and delivering results. They've been successful driving brand equity while delivering business results.
ESSENTIAL DUTIES & RESPONSIBILTIES Estimated
Partnership Relationship Management
Manage day-to-day partnership management efforts including partner relationship management, marketing programs, onboarding partners, partner profiles and data base management, monthly and quarterly reporting and recaps, and internal and partner facing communications.
Play a key leadership role including brainstorming, creating and executing partnerships, programs and events that differentiate the 24 Hour Fitness brand from competitors, drive traffic, increase sales, and generate goodwill with existing and prospective members.
Identify, plan, organize and manage multiple, parallel projects to successfully build partnerships, coordinate partnership events, build brand awareness, and make recommendations to promote partnerships through strategic marketing channels.
Ensure each contract's opportunities are maximized for the partnership based on your detailed knowledge of each contract and partner's priorities.
Write briefs to establish project strategy, objectives and tactics with internal functional leaders such as Retail, Corporate Sales, Fitness and Innovation to guide strategic marketing efforts within our clubs, while managing inventory, resources and timelines.
Provide comprehensive recap reports at the conclusion of each campaign, including identification of key learnings and opportunities.
Initiate and maintain positive relationships with project stakeholders and other contacts to facilitate project activities and achieve objectives.
Manage and complete projects per the plan specifications, on schedule and within budget.
Drive communication and creative strategies, ideas and solutions for partnerships.
Brand Marketing Project Management
Work with brand marketing team to develop campaigns for key audiences geared to motivate, inspire, engage and retain members
Provide thought leadership and guidance on best practices related to brand guidelines, metrics and management strategies across teams
Plan and execute messaging inside the club to maximize branding and deliver compelling consumer communication to drive key metrics. This includes branding "on the four walls" of the club, outside the club, internal media, etc.
Test and develop innovative ways, in conjunction with agency partners, to deliver compelling, operationally functional and cost effective ways in which to talk to our members and prospects.
Provide analysis to measure and improve marketing program effectiveness.
Manage design and production of marketing collateral, signage, and other marketing tools.
Develop creative briefs to establish project objectives and identify deliverables.
Lead kick-off of creative projects -- takes idea/request to initiation phase with meetings, copywriter involvement, etc.
Uses a project management platform to manage communication and assets.
Establishes and maintains effective and productive communication and relationships with creative team and internal/external partners.
Grassroots Marketing Support
Acts as a regional marketing consultant to assess community-based opportunities that present a district or region-wide business impact.
Provides guidance on activation best practices.
Field Program Development
Leveraging data, identifies and develops scalable localized marketing tactics and programs
Evaluate market performance and oversee budget
Provide analysis to measure and improve marketing program effectiveness.
Effectively measure the impact of campaigns post execution and provide learnings and implications, as well as recommendations for future programming.
Recommend and present program design and process improvements based on learnings.
Utilize consumer insights to better inform campaign strategies.
Manage marketing budgets for each marketing function within team and work closely with director on budget setting, forecasting and reporting.
Oversee purchase order requisition process for all programs.
Develop and manage timelines to ensure projects are completed on-time and within budget.
ORGANIZATION RELATIONSHIPS
This position interacts and communicates with all levels of the organization: Field and club management, corporate staff and senior management. Strong business relationships with internal marketing partners including Creative Services, Digital, CRM, social media marketing, PR as well as internal business units.
REQUIRED QUALIFICATIONS
Knowledge, Skills & Abilities
Strong knowledge of marketing, partnerships and brand marketing.
Excellent project management skills and acute attention to details.
Excellent written and verbal communication skills.
Ability to prioritize effectively to spend time on the issues that will make the most difference to the brand and the business.
Experience in managing cross-functional teams (internal and external) and agency partners.
Experience managing the creative development process from concept through to implementation.*
Minimum Educational Level/Certifications
- Bachelor's degree.
Minimum Work Experience and Qualifications
5+ years of experience in brand or partnership marketing management
Experience working with 3rd party vendors.
Marketing experience in the Retail, Fitness, and/or Service fields.
Experience managing the creative development process from concept through to implementation
Experience in activation or trade shows
Travel Requirement
- Travel up to 15% may be required
PREFERRED QUALIFICATIONS
Knowledge, Skills & Abilities
Demonstrated ability to interpret consumer trends and research and implement relevant and actionable marketing programs.
Experience in tracking and driving implications from industry and competitive trends.
Disclaimers
DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by incumbents assigned to this job. This is not intended to be an exhaustive list of all the responsibilities, duties and skills required. The incumbent may be expected to perform other duties as assigned. This job may be reviewed as duties and responsibilities change with business necessity.
COMPLIANCE & INTEGRITY: Consistently supports compliance and Workplace Conduct by maintaining the privacy and confidentiality of information, protecting the assets of the organization, acting with ethics and integrity, reporting non-compliance, and adhering to applicable federal, state and local laws and regulations, accreditation and licensure requirements (if applicable), and 24 Hour Fitness' policies and procedures.
All Directors, Managers and Supervisors are accountable for communication, implementation, enforcement, monitoring and oversight of compliance policies and practices in their departments.
SERVICE & QUALITY: In addition to defined technical requirements, accountable for consistently demonstrating service behaviors and principles defined by 24 Hour Fitness as well as specific departmental/organizational initiatives. Also accountable for consistently demonstrating the knowledge, skills, abilities, and behaviors necessary to provide superior and culturally sensitive service to member and team members, contracted providers and vendors.
WORKPLACE SAFETY: In addition to defined working conditions and physical requirements, employees are accountable for working safely; following established policies & procedures; and reporting all injuries and hazards to their supervisor immediately.
Supervisors and Managers are accountable for ensuring the safety performance of employees; applying consistent practices in compliance with federal, state and local regulations; providing guidance to maintain a safe and healthy work environment.
Benefits Summary
24 Hour Fitness offers benefit programs designed to meet the diverse needs of all team members, including health coverage, as well as Company paid benefits that are automatically provided at no cost, such as group life and accident insurance. There are eligibility requirements for each plan based on your position, hire and/or service date and your average hours worked. Benefit eligible team members may also accrue vacation hours. All 24 Hour Team members, and their eligible dependents, receive a complimentary membership.
Compensation Summary
All Employees: Free Club Membership, Employee Assistance Program (EAP), Basic Group Live and AD&D Insurance ($10,000), and 401k Savings and Investment Plan.
Average of 30 hours or more per week: Medical/Dental/Vision Benefits, Paid Time Off, and Sickness Benefits (in addition to the above).
Washington State : Receive 40 hours of sick time on your first day of employment. After 6 months of employment, accrue 1 hour of sick time for every 30 hours worked, up to a maximum of 120 hours, inclusive of time carried over.
Actual offer may vary from posted hiring range based on location, work experience, and/or education.
Salary range will vary based on geography of the applicant. Pay Range for Los Angeles, Orange County and Seattle: $93,495.00-$126,213.00 (Exempt), $44.95-$60.68 (Non-Exempt) Pay Range for Bay Area (California) & New York City (incl. New Jersey): $97,560.00-$131,700.00 (Exempt), $46.90-$63.32 (Non-Exempt) Pay Range for San Diego & Carlsbad (California) and all other locations: $87,804.00-$118,530.00 (Exempt), $42.21-$56.99 (Non-Exempt)
FUNCTIONAL GROUP Marketing