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House of Blues Insomniac - Digital Advertiser, Paid Social in Calabasas, California

Job Summary:


Do you thrive off dance music & live music events? Do you have experience in digital advertising & enthusiasm for the ever-changing digital landscape? Then you’re in luck! We are looking for a highly motivated self-starter who embodies a passion for both dance music culture and a strong background in digital advertising. Is this you? Read on…


Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.

Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.


The Digital Advertiser, Paid Social will support all facets of the marketing & digital advertising process, focusing on digital media planning & buying strategy and analytics for paid social, video, di splay, and search. This position will be responsible for utilizing previous experience to assist in the development of effective awareness, traffic, and conversion driving plans and providing in-depth analysis throughout and post-campaign, with a heavy focus on paid social media tactics & implementation. In addition, the Digital Advertiser role will be expected to lead the entire asset request and management process through the entirety of the campaign, including recommendations for what features ads should entail (i.e., Call to Action), trafficking creative, sending tags to publishers, and analyzing performance daily. This position reports to the Senior Manager, Digital Advertising. This is not a remote position.


  • Develop and execute digital advertising strategies and campaigns across Paid Social (Meta, TikTok, Snapchat, Twitter, Reddit), Google (Display, Search, YouTube), etc. to achieve organizational objectives, including driving awareness, demand generation, engagement, and ticket sales.

  • Provide direction on tactical approach during the planning process and work closely with key members of the marketing end executive teams to align on budget optimization, campaign objectives, channel capabilities, audience strategy, creative requirements, site tagging for measurement, and new opportunities.

  • Gather brief materials and prepare effective media plans across the Insomniac Festivals & Concerts business units, ensuring media mix and budget allocations are delivered against marketing goals.

  • Coordinate the entire digital ad campaign process, including building audiences, creating media plans, building campaigns, creating tags, and updating and copy when needed.

  • Lead meetings with key stakeholders to deliver media campaign updates regularly and present strategic recommendations and optimizations based on campaign performance.

  • Partner closely with project management, marketing, and social media teams and marketing/media vendors to ideate, request and deliver necessary marketing assets.

  • Provide campaign performance reporting inclusive of aggregating information from third parties for campaigns on a regular basis.

  • Actualize media spend & conduct post-campaign recaps that include analysis of media plan, digital metrics, and strategic recommendations for future events.

  • Utilize understanding of data and analytics to grow digital channel mix and provide frequent quantitative recommendations to improve strategy.

  • Maintain internal audience database and update first-party audiences across Meta, TikTok, Snapchat, Google & other required platforms on a regular basis.

  • Stay abreast of digital trends, technology, competitive landscape, ad formats, and new vendor offerings.

  • Troubleshoot media plan and proposal discrepancies, campaign performance

  • Build trust, collaborate/value others, drive execution, foster innovation, and protect Insomniac’s brand integrity

  • Assist with vendor billing

  • Support in recruiting, hiring, training of various team members

  • Other special projects and tasks assigned as needed

  • Some travel may be required (economy)


  • Bachelor’s Degree required

  • 2+ years’ experience in Digital Advertising - concert, festival, music industry preferred

  • 2+ years’ direct experience in Meta Ads Manager, Google Display, Search, YouTube, TikTok Ads Manager and Snapchat Ads Manager

  • Understanding of basic digital media buying process (i.e., media planning, audience segmentation, creative asset management, tracking & analytics, reporting)

  • Strong knowledge of Microsoft Office (Excel, Word, PowerPoint) & Google Drive (Gmail, Sheets, Docs, Calendar)

  • Fast learner, self-starter, strong work ethic

  • Ability to perform with both task-oriented & overall big-picture vision

  • Exceptional communication skills, both written and verbal

  • Proficient in organization and multi-tasking on projects of numerous shows at once (note, may have 40+ simultaneous campaigns to manage)

  • Ability to identify and solve problems in an efficient manner

  • Possesses a deep passion for music; motivated to learn the ins and outs of the industry

  • Adheres to all requirements for confidentiality of corporate, strategic, and marketing information

  • Must be an active problem solver, instilled with a sense of urgency for projects large and small

  • Geek out on analytics & audience segmentation


  • Must be able to tolerate loud noise levels & busy environments

  • May work in various temperatures & climates

  • Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

Salary Pay Range: $66,650.00 - $69,000.00 USD

EQUAL EMPLOYMENT OPPORTUNITYInsomniac strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.


The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

About Us

Recognized three years in a row by Great Place to Work® and named one of People Magazine’s top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.

We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones’ music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.

There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.