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Social Content Creator – Keurig Systems Marketing

Location: This role is based in the Boston area at our Burlington, Massachusetts HQ.

KEURIG SYSTEMS MARKETING CONTENT TEAM

The Keurig Systems Marketing Content team is hiring for the role of Social Media Content Creator located in the Boston, MA area. This role will report into the Director of Content Strategy.

The Keurig Systems Marketing Content team aims to grow our iconic brands with exceptional creative, content and communications strategies. This newly formed team is charged with championing our brands and growing brand love with coffee fans across the US.

This newly created position is for a core member of our content team responsible for leading content development for social media platforms including TikTok, Instagram, Pinterest, YouTube and Facebook. In this role, you’ll live at the intersection of communications strategy and creative content, partnering with top names in the media and communications industry to permeate culture and deliver creative content through to execution and measurement. The person who will be successful in this position is motivated to make an impact, highly creative, an exceptional storyteller, curious and passionate about social media, pop culture and coffee.

KEY RESPONSIBILITIES:

This position plays a vital role in how consumers discover and interact with our brands. In this role you will:

• Lead content creation for social media platforms, including but not limited to TikTok, Instagram, Pinterest, YouTube and Facebook

• Shoot, edit and create video and static content to drive brand awareness and affinity

• Identify and analyze trends in social media and culture to activate against

• Partner with A-list creative agencies and the world’s leading media partners to develop and execute creative content

• Pioneer new, dynamic, and personalized ways of building breakthrough content for social media and influencer platforms

• Influence our approach to organic and paid social content so that we operate at the speed of culture

• Drive social commerce content strategy including but not limited to TikTok Shop and YouTube

• Measure and optimize our creative assets and executions

• Analyze and report on content performance against social media KPIs

• Support the broader Keurig Systems Marketing team with ad-hoc projects on an as-needed basis

Please provide digital portfolio with the application.

Total Rewards:

Benefits:

Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at.

Requirements:

QUALIFICATIONS

We are looking for an individual who has the drive and desire to make a big impact, who thrives at working with diverse teams to tackle big challenges, and who not only lives and breathes social media but is passionate about pushing creative boundaries.

• Bachelor’s degree required. Preferably in marketing, communications or advertising

• At least two years’ experience in social media content creation at a brand or agency

• Highly creative with proven examples of social media content created for TikTok, Instagram, Facebook, Twitter and/or Pinterest

• Experience in sourcing and developing influencer/creator relationships and partnering to deliver breakthrough content

• Social commerce experience, particularly via TikTok Shop a plus

• Proficient in creative tools including Adobe Creative Suite (Illustrator, Photoshop, After effects, Premiere Pro, Final Cut)

• Experience with industry standard video editing software (e.g., Adobe Premiere Pro, CapCut)

• Proven ability to operate in a fast-paced environment, reacting with sound judgement and often without specific direction

• Experience within CPG + Durable Goods and /or Retail + Services will be highly valued

• Passionate about Coffee and Pop Culture

#LIHybrid

Company Overview:

Keurig Dr Pepper (NASDAQ: KDP) is a modern beverage company with a bold vision built to deliver growth and opportunity. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice (https://careers.keurigdrpepper.com/) , providing a culture and opportunities that empower our team of 28,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

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Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.