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Facebook Program Manager, Facebook Reality Labs: Product Marketing Experiences in Burlingame, California


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Facebook Reality Labs brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. The FRL organization includes Oculus and Portal products, augmented and virtual reality software and content, and research and development labs. We plan to release multiple products and technologies over the next few years that will define new categories and advance Facebook's mission of bringing the world closer together.

We are looking for a seasoned GTM Program Manager who can work with our Product Marketing Team to market and support cutting edge products throughout their lifecycle. The ideal candidate has experience in managing highly complex programs, with multiple stakeholder organizations, and significant scale. In particular, the ideal candidate has experience with managing programs in marketing, sales, or partnerships and demonstrated understanding of some or all of these functions. They are an organized self-starter who proactively identifies and solves problems. This individual thrives in and enjoys a fast-paced, cross-functional, and action-oriented environment. A successful candidate will demonstrate a deep understanding of the Go-to-market process across multiple functions (including Marketing, Sales, Partnerships, Product) in the consumer electronics industry. They will exhibit strong organizational, analytical and management skills, with the ability to balance multiple projects successfully and efficiently.

Required Skills:

  1. Manage programs across GTM functions (marketing, sales, communications, etc.) for products, ensuring strategy is implemented across the entire customer journey (e.g. launch and beyond).

  2. Define and improve overall GTM processes, including planning, gating and jeopardy management.

  3. Work with broad cross-functional internal teams to ensure tracking of dependent stakeholder readiness plans including, reporting key milestones status, risks and contingency planning and issue escalation as necessary.

  4. Anticipate bottlenecks, balance business objectives and needs versus technical and operational constraints and adjudicate between internal stakeholder groups to resolve blocking issues.

  5. Build organizational maturity by setting best practices, knowledge sharing and continuous learning across FRL.

  6. Manage GTM information cadences and processes, including status updates to executive leaders, escalations and mitigations and overall documentation management in partnership with Product Marketing.

  7. Foster relationships and work with cross-functional partners to understand their needs and ideas on how to better collaborate.

  8. Expected travel up to 10% of time.

Minimum Qualifications:

  1. BA or BS degree

  2. 5+ years of experience in Marketing or Sales operations and program management, process design for product life cycles, project planning, or business planning for new consumer product launches

  3. 3+ years experience launching consumer products

  4. 3+ years experience in Marketing, Sales, or Retail merchandising

  5. Experience delivering communications to senior leadership and cross functional partners

  6. Experience representing programs, projects and products with both internal and external stakeholders

  7. Communication skills

Preferred Qualifications:

  1. Bachelor's degree in Business Management, Marketing, or Sales

  2. Certification in Program Management (e.g. Prince2 or PMP)

  3. Domain expertise in Consumer Electronics or Hardware

  4. Experience with leading organizational transformation and process improvement

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.