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Job Description :

Job Title: Senior Culture & Entertainment Manager - Guinness Premier League Sponsorship

Location: Budapest

Contract terms: Permanent, full-time

ABOUT US

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing has changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy and reward them with the career-defining opportunities that they deserve.

Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need world’s very best people.

ABOUT THE ROLE

Purpose of the role:

In this role you will be part of the Eastern European Brand Marketing Team at Diageo and report directly into the Head of Marketing of Guinness & Gin

You will be responsible for the Guinness Premier League Sponsorship across Continental Europe.

You will be acting as the guardian of your assigned brand(s) or category ensuring to be culture-forward: participating with KOL’s in the places, at the moments which intersect with what consumers care about.

You need to work on powerful ideas to earn consumer advocacy: causing consumers to talk to other consumers about the brand voluntarily, with culture first, earned approach.

Ensure that culture strategy are driving relevancy in the activated countries while respecting the brand's DNA. Due to the structural setup of the region, you will be closely working with Distributor Partners across 30+ markets with dedicated professionals and diverse teams both internally and externally.

TOP ACCOUNTABILITIES:

• Shape and influence our brand and category cultural plans to deliver category growth by ensuring our brands create real connections with consumers in culture at scale.

• Lead the agenda in setting the cultural strategies, partnering with agencies to identifying the cultural opportunity spaces, shape the cultural narratives, joined up with brilliant media plans.

• Develop, own, and nurture a strong influencer network for the brand across countries.

• Build and own the strategic construct of cultural calendars for the brand regionally & locally – alignment with senior partners.

• Lead & orchestrate Local tentpole moments in culture including identifying / designing, leading, and completing events. Amplify Global & Europe Tentpole Moments with the highest reach & return on investment.

• Guarantee the amplification of all activation for local impact and consistency.

• Lead robust M&E (measurement & evaluation) conversations, transform data into insights and share clear takeaways across the team.

• Develop toolkits, driving exceptional standards of execution locally.

• Work with the Brand manager/s and Digital manager/s to ensure our experience is truly 360 and data driven in planning, execution and amplification

• Facilitate effective engagement with partners and internal Diageo teams, adeptly guiding individuals through a collaborative and purposeful journey.

ABOUT YOU

• 7+ years experience with strong evidence that you have created breakthrough plans and results by building brands in culture

• Experience in PR/Communications/Culture/Brand management roles are considered as a plus

• You are constantly curious about trends & consumers; have a deep understanding of consumer behaviour and culture

• A strong teammate who enjoy working in a fast-paced team environment. Always ready to roll-up your sleeves and get things done

• Demonstrated brilliant execution to impeccably high standards

• Deep personal accountability for great performance

• Strong drive, delivery and determination

• Fun, friendly and ambitious personality.

Benefits

• Unique Family Leave opportunity

• Opportunity to work across market and cultures

• You will deal with world class brand portfolio

• Product Allowance to purchase company products from the staff shop

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”! This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

Worker Type :

Regular

Primary Location:

Budapest

Additional Locations :

Job Posting Start Date :

2024-06-06

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)