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Introduction

We are currently seeking an experienced and passionate Product Marketing Manager to join our Sustainability Services marketing team. In this role, you will work closely with our consulting team, marketing discipline focals, clients, and partners to develop and execute comprehensive, multi-channel marketing programs that drive the success of our products and services in our target client accounts.

About Sustainability Services:

Our Sustainability Services team helps organizations transform and thrive in a rapidly changing world. We believe that sustainability is not just a responsibility, but a business imperative. By leveraging IBM's expertise in AI, cloud, and IoT, we help clients reduce their environmental footprint, improve their social impact, and drive business value. Our goal is to create a more sustainable future for all.

When you join the IBM team in Bucharest, you will accelerate your career at an iconic

company known as a pioneer in computing. You will grow your knowledge of cutting-edge

software, such as generative Al or hybrid cloud, while working with teams across the globe

and driving outcomes that shape the future of IBM and your own career. In addition to a

competitive package, IBM offers a collaborative and growth-oriented work environment and

global responsibilities.

Your Role and Responsibilities

As a Product Marketer for a cybersecurity product, you will have an exciting global role and be responsible for the market success of a meaningful part of IBM's software portfolio. You will work on a highly skilled and dedicated cross functional team whose mission is to help business expand in existing clients and acquire new clients primarily through an inbound motion and product-led growth (PLG) approach. As part of this team, you will help drive business across the installed base and incremental revenue growth outside our core client base and build a flywheel for sustainable long-term growth, building the future at IBM.

You will create useful content and product experiences that will resonate with our target buyer personas. Working in partnership with our dedicated product, sales, and ecosystem teams, you will plan, build, manage, and execute go-to-market strategies, including market moments and product/offering launches, to improve performance across the digital and ecosystem routes for one of IBM's products. You will learn all aspects of our product-centric approach: use cases, target audience, complementary IBM product capabilities, and competitive differentiation. This approach will, optimize impact with new target buying groups - aligning product values to their most pressing needs and highlighting IBM competitive differentiation to acquire new clients.

• Market Expertise: Build expertise on the target market and audience for your products and develop strategies to drive new client acquisition.

• Strategic Planning: Create and execute plans that align with business goals, driving acquisition by leveraging the Marketing Business Plan and targeting new clients effectively

• Partner Collaboration: Communication and develop joint marketing by tapping into partner networks to gain exposure to a wider audience to acquire new clients. Build strong alignment with digital sales and create content based on sales plays with a focus on progressing existing clients and prospecting new ones

• Client-Facing Deliverables: Develop and deliver innovative product use cases that differentiate us from competitors. These deliverables include compelling messaging through web content, client presentations, analyst proof points, product demos, event kits to attract for new client acquisition

This is a Hybrid role, attendance at the office will be required only 3 times per week.

Required Technical and Professional Expertise

• 5+ Years of experience in B2B marketing or content

• Experience with Security Software in Data Security preferred

• Experience effectively communicating ideas in writing to different audiences in both long-form and short-form

• Ability to articulate a point of view concisely and effectively using differentiated messaging and full funnel product content and artifacts

• Technical acumen and functional understanding of security software

Preferred Technical and Professional Expertise

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About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.