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The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft’s Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.

We are looking for a Azure App Innovation Go-to-Market Manager for Central Europe.

The App Innovation GTM Lead for Central Europe develops and executes business strategy and tracks the status of plans across the business to drive sustainable growth within and beyond the boundaries of the fiscal year. Leads definition and orchestration of strategic go-to-market (GTM) plans across the business. Drives area/subsidiary leadership for Apps Solution Play, through revealing and pursuing long-range, white-space growth opportunities and investment plans, including geographical expansion.

You’ll need to understand the category of products – Azure App Innovation, covering Azure App Service, Azure Kubernetes Service (AKS), GitHub (incl. Copilot), Visual Studio and more, to plan relevant GTM strategies, lead with insights with our sellers community, incl. technical experts, and empower Sales Territory Managers and Senior Sales Leaders, to take desired actions, that result in delivering goals defined as revenue target.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

• Product Advocacy

Acts as the primary product and technical advocate, evangelizing across products within the Product Manager-owned portfolio and across the business.

Identifies and develops strategies to drive cross-selling scenarios and attach points across product/service area(s).

Provides guidance to sales in customer engagements (e.g., resources and programs, best practices for scaling, change management, and deal coaching for segments), and counsels partner practice leads.

• Business Management

Develops and executes business strategy and tracks the efficacy of plans across the business to drive sustainable growth within and beyond the boundaries of the fiscal year.

Actively leads and engages with all stakeholders across the area/subsidiary for One Microsoft orchestration.

Leads regular cadence of connections with corporate (e.g., MCAPS Microsoft Customer and Partner Solutions; global sales, marketing, and operations, the business group, engineering) to execute strategic planning.

• GTM Strategy, Planning, and Delivery

Develop plans inclusive of marketing, field, consulting, customer success, and partner functions that support a One Microsoft approach to overall business strategy and execution.

Build Industry GTM Plan with Sales, Services, Partner, and Marketing to drive business growth and align Industry solution plays and programs to Area capability.

Land programs and investments with a solid ROI aligned to Corp and local priorities and drive Change management to accelerate growth.

Lead the team to deliver on targets by orchestrating execution and providing GTM objectives to drive marketing strategies for customer acquisition, acceleration, adoption and advocacy.

• Field Enablement

Serves as the primary orchestrator between corporate and the field and ensures field and corporate leadership are aligned on business results and actions to take.

Strategically activates the partner ecosystem to enable and drive results.

Identifies failure points and orchestrates resources to mitigate.

• Business Development

Cross-references opportunities within the market with the area/subsidiary's capabilities in order to develop strategies that maximize performance across the business.

Drives regular engagements with relevant executive stakeholders to develop and operationalize strategies and oversee implementation of cross-market solutions that drive strategic impact and increased market share, in line with area-specific service requirements (e.g., local regulatory compliance/programs).

Qualifications

Required/Minimum Qualifications:

• Extensive marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience.

• OR equivalent experience

• Experience taking products to market in new technology categories or relevant experience

Preferred Qualifications:

• Sales/ go-to-market experience with software development background (DevOps, GitHub, Agile, etc)

• Strong stakeholder management skills, both influencing peers to drive projects forward and senior leadership engagements

• Understanding of Microsoft Azure services (ideally confirmed by certifications like Azure Fundamentals, Azure AI Fundamentals and Azure Data Fundamentals)

• Experience in working in cross-regional role.

• Experience in public speaking engagements

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .