Flowserve Corporation Senior Marketing Analyst in Broomfield, Colorado
If a culture of excellence, innovation and ownership is what you’re searching for, consider putting your experience in motion at Flowserve. As an individual contributor, or as a leader of people, your enterprise mindset will ensure Flowserve’s position as the global standard in comprehensive flow control solutions. Here, your opportunity for professional development and industry leading rewards will be supported by our foundational commitments to the values of people first, integrity and safety. Thinking beyond opportunity and reward, at Flowserve, we are inspired by working together to create extraordinary flow control solutions to make the world better for everyone!
The Senior Marketing Analyst is accountable for executing market research and analysis to support the development of growth enhancing plans for aftermarket pump parts. The analyst works with large amounts of data to provide insight into current portfolio performance and future market trends.
Preferred Job Location: Kalamazoo MI, Houston or Dallas/Fort Worth TX but, we will consider candidates in other markets as well.
Responsibilities & Requirements:
• Lead primary and secondary market research to gather information about target markets, competition, customer needs, and market trends for aftermarket pump parts
Conduct market sizing, market share estimates, and industry/region-specific segment analysis to identify and prioritize growth markets and segments.
Use installed base and aftermarket data to compare market penetration and entitlement opportunities for aftermarket parts
Develop deeper competitor analysis to drive insights on product positioning and market differentiation that aids in effective go to market strategy.
Capture, organize, and prioritize customer needs through internal and external voice of the customer (VOC) programs
• Conduct data analysis, data visualization, presentations, and distribution of actionable information to support improved decision making.
Connect and analyze content from multiple internal and external databases using advanced Excel-based, Power BI-based, SQL, or other tools.
Develop mechanisms to display meaningful information, including comparison grids, heat maps, dashboards, and various other visualization methods to standardize critical information and show trends.
Generate wireframes, interfaces, and structural elements of visualizations to bring meaning to data through generation of PowerBI dashboards.
• Deliver insight into business performance and opportunities.
Review historical bookings, sales, and other financial data to derive trends and provide insights into changes in the customer base by region, customer type, sales channel, product type, price, etc.
Prepare and present detailed win/loss analysis to evaluate factors that contributed to win/loss of an order through effective interaction and engagement with the sales and operations teams.
Analyze data on price, margin, and costs to identify pricing opportunities. Provide recommendations for pricing adjustments and evaluate effectiveness of implemented changes.
• Support product management and marketing communications initiatives
Collaborate with new product development teams to develop accurate financial models and business plans.
Track and validate market acceptance of new products launched including price realization, revenue, operating income, market penetration, and new customer acquisition.
Assess performance of product marketing campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy
Mine third party data for customer behavioral trends and communicate opportunities effectively with data and visuals
• Develop process-based capabilities
Adopt and institutionalize standard analysis tools and assessment models
Use data management tools to make data management more repeatable, consistent, communicable, and efficient
Develop processes, procedures, and policies to improve data gathering, analysis and intelligence dissemination by leveraging insights from repeated data requests
Design, prepare and communicate common templates, tools, and visualizations (dashboards)
Bachelor’s Degree in Engineering, Business, Marketing, or similar degree or year for year directly related experience
At least 2 years of related engineering, analytical, or marketing experience
Highly proficient in analytical expertise using tools such as Excel (and advanced add-ins), PowerBI, and SQL
Expertise in development of a variety of analytics and charts/graphs to support decisions and identify opportunities
Familiarity with product and business performance metrics
Rapid turnaround of briefing materials on information and analytical requests
Engaging and effective communication and presentation skills
Self-motivated self-starter with the ability to work independently on multiple projects
Highly organized and collaborative
Other Posting Location: Atlanta, Georgia US;, Broomfield, Colorado US;, Charlotte, North Carolina US;, Dallas, Texas US;, Greensboro, North Carolina US;, Greenville, South Carolina US;, Houston, Texas US;, Nashville, Tennessee US;, Raleigh, North Carolina US;
Preferred Experience / Skills:
- Knowledge of Flowserve, or similar, markets, products, and services a plus
Primary Posting Location: Kalamazoo, Michigan US
Job Advertising Title: Senior Marketing Analyst
Job Posting Category: Marketing
Employment Type: Full time
Country: United States
Auto req ID: 51808BR
Flowserve is an equal opportunity employer and makes employment decisions without regard to race, gender, disability or protected veteran status. Click here to learn more. Flowserve will also not discriminate against an applicant or employee for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-workers Click here to learn more.
If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access www.flowserve.jobs as result of your disability. You can request a reasonable accommodation by sending an e-mail to firstname.lastname@example.org. In order to quickly respond to your request, please use the words "Accommodation Request" as your subject line of your email. For more information, read the Accessibility Process.
- Flowserve Corporation Jobs