Job Information
Truecare Homecare Agency Marketing Specialist in Brooklyn, New York
Job Summary: The Marketing Specialist implements and executes strategic marketing initiatives under the guidance of the Director of Branding & Marketing. This role supports comprehensive campaign development, lead generation, and market analysis, ensuring alignment with True Ventures Group and its entities' overarching marketing goals.
Key Responsibilities:
Content Marketing: Working closely with the Copywriter and SEO Specialist, create high-quality, engaging content for various platforms, including social media, websites, blogs/e-books, and email campaigns.
Campaign Development and Execution: Assist in developing and implementing multi-channel marketing campaigns that complement the creative directions set by the Creative Art Director and align with the digital strategies managed by the Director of Branding & Marketing.
Market Research and Analytics: Conduct in-depth market research and analysis to provide actionable insights that help refine marketing strategies. Share findings with the Director of Branding & Marketing to drive data-driven decisions.
Lead Generation: Develop and execute lead generation programs that effectively convert interest into measurable outcomes, enhancing customer acquisition and engagement.
Event Management : Assist in managing marketing aspects of events and tradeshows, ensuring promotional activities align with overall marketing objectives.
Paid Media: Work closely with SEO, Copywriter, & Creative Director to develop and execute paid media strategies across digital channels.
Cross-Functional Collaboration: Regularly collaborate with the Copywriter, SEO Specialist, and Creative Director to ensure a cohesive marketing message and visual consistency across all channels.
Reporting and Analytics: Monitor and report on the effectiveness of marketing campaigns to the Director of Branding & Marketing, using key metrics to assess progress and areas for improvement.
Other Duties as Assigned: Be prepared to take on additional responsibilities to support the team and adapt to evolving business needs. This may include tasks outside your primary role but within the scope of your skills and expertise.
Qualifications:
Bachelor’s Degree in Marketing, Business, or a related field.
5+ years of experience in marketing, with a strong understanding of traditional and digital marketing strategies.
Excellent analytical skills and ability to leverage data to make informed marketing decisions.
Experience in social media, content marketing, and paid media.
Strong organizational skills and ability to manage multiple projects simultaneously.
Excellent verbal and written communication skills.
Creative thinker who can use data and intuition to make informed decisions.
Desired Skills:
Experience in the healthcare industry, understanding its unique challenges and regulations.
Proficiency with content management systems and marketing software, like WordPress, Google Analytics, Brandwatch (Hootsuite or Sprout Social) for social media scheduling and analytics and insights, and Monday.com/Asana for project management.
Knowledge of advanced CRM and marketing platforms, such as HubSpot, Mailchimp, and Salesforce for customer relationship management and sales strategies, HTML and CSS.
Ability to quickly adapt to new technologies and digital platforms, ensuring seamless integration and utilization within the marketing strategy.
KPI’s:
Achieve a 10% increase in social media followers per quarter.
Maintain an average engagement rate of 60% or higher across all social media platforms.
Generate 30 qualified sales leads per month.
Assess the quality of leads generated based on predefined criteria (e.g., engagement level, demographic fit).
Ensure that 100% content marketing aligns with and enhances broader marketing campaigns.
Track the percentage of leads generated from campaigns that convert into customers and achieve an ROI of 3:1.
Evaluate the performance of different marketing channels (social media, email, paid ads) in driving campaign goals. Develop plans to improve and optimize those campaigns month-on-month.
Lower CPAs month-on-month by refining campaigns.
Monitor the percentage of clicks on paid ads relative to the number of impressions and increase the CTR month-on-month.
Increase open rates and click-through rates monthly.
Department
Administration
Employment Type
Full-Time
Minimum Experience
Mid-level
Compensation
$80K-$90K