Job Information
Tractor Supply Company Qualitative Research Analyst in Brentwood, Tennessee
Qualitative Research Analyst
Overall Job Summary
You will be responsible for the ongoing management of Tractor Supply’s customer insights community. In your role, you will design and manage research projects using an online insight community management platform. Additionally, you will analyze and summarize qualitative and quantitative data from Tractor Supply’s insights community. You will manage multiple projects simultaneously and translate customer feedback into actionable insights.
Essential Duties and Responsibilities (Min 5%)
Oversee recruitment and ongoing management of customer panels and communities
Create engagement plan(s) to keep community members active
Ongoing monitoring of community health and participation
Collaborate with merchants and business leaders to design quantitative and qualitative community-based research projects
Create surveys / discussion guides
Moderate online discussion boards, interviews and focus groups
Oversee end-to-end execution, including analysis and reporting of research studies to effectively communicate insights to business leaders and drive organization actions
Required Qualifications
Experience : 3+ years of experience in customer research, consumer insights or market research. Retail/CPG experience a plus.
Education : Bachelor’s degree from an accredited college or university in Business, Statistics, Marketing or related field. Any suitable combination of education and experience will be considered.
Preferred knowledge, skills or abilities
Experience in survey design and programming
Knowledge of both quantitative and qualitative research techniques
Excellent communication skills and someone who is able to engage, empathize and connect with customers ‘Out Here’
Strong organization and project management skills
Excellent critical thinking and problem solving
Understanding of statistics
Proficient in Microsoft Office, specifically using Excel for data analysis (i.e., creating pivot tables, utilizing VLOOKUP functionality, etc.)
Experienced with synthesizing and visualizing data in PowerPoint presentations
Experience with online customer community platforms a plus
Passion for animals, agriculture, gardening or outdoor activities a plus
Working Conditions
- Normal office working conditions
Physical Requirements
Sitting
Standing (not walking)
Lifting up to 10 pounds
Disclaimer
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.
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OPPORTUNITY
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