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Tractor Supply Company Director, Search Marketing (SEM/SEO) in Brentwood, Tennessee

The Director, SEO/SEM is a digital marketing leader with deep expertise in developing and leading the strategy and execution of SEM/SEO programs, as well as developing and leading a multi-person team and all 3rd party partners. This person is a strategic leader for customer traffic and demand generation through SEM and SEO and a key characteristic is that they can own Tractor’s SEM/SEO roadmap, initiate and deploy new innovations and implement programs related to SEM/SEO.

This position will have high visibility within the organization and will require direct contact with C-level and senior cross-functional leaders. This role has an emphasis on SEM (including Google Shopping) and SEO (including Local). This person will be bringing their strategic acumen to 1) our tech toolset, 2) its content mix and channel selection, 3) its Omnichannel, and 4) its SEO strategy.

Experience: Minimum of 8+ years of total experience in retail, eCommerce, digital commerce, online marketing, mobile commerce, technology or digital business management

  • 5+ years of leadership experience in building and leading digital marketing strategy

  • Prior Director level experience required leading individual contributors and managers

  • Cross-functional team leadership is a must

    Education: Bachelor’s Degree in Marketing, Business, Digital Design, Technology, Science or equivalent preferred.

    Other knowledge, skills or abilities:

  • Excellent analytical, management and communication skills, both written and oral, to synthesize key issues, develop strategies and process, communicate and persuade constituencies towards specific optimized processes and working partnerships

  • Experience managing large Paid Media/SEM Budgets north of $7 million

  • Must have Ecommerce experience

  • Experience working in an established top tier retailer, preferably within a brick & mortar/Omnichannel retailer

  • Proven experience leading digital, search and marketing strategy with a history of accelerated growth

  • Must have deep understanding and hands-on experience with SEO, SEM and the Google ecosystem

  • Experience in creating and managing integrated multi-dimensional digital campaigns, experience leveraging 1st party data preferred

  • Experience working with and partnering with outside agencies

  • Strong management, leadership experience, analytical and finance experience required

  • Needs-based Retail experience is preferred

  • Ability to work actively with a team and cross-functionally to solve issues and/or create opportunities

  • Strong, dynamic team leader and mentor

  • Team player with a collaborative approach who shares success

  • Ability to recruit and retain top tier digital talent

  • Excellent interpersonal skills and commitment to empowerment

  • Very strong in technology and business management

  • Lead the strategy and execution for SEM/SEO

  • Partner with other Senior Digital Director on the roadmap for B2C digital marketing capabilities and emerging technologies

  • Own and manage processes for digital content creation and execution related to Search

  • Partner and work with external marketing agencies and firms

  • Lead and manage a high performing team of SEM and SEO professionals

  • Own and manage several large budgets

  • Partner with IT, Marketing, TractorSupply.com and Merchandising by creating partnerships and working in an integrated matrixed organization

    Tractor Supply Company (TSCO), the largest rural lifestyle retailer in the United States, is dedicated to enhancing our strong company culture built on our Team Members’ commitment to our Mission and Values. With over 1,900 stores in 49 states and an innovative e-commerce platform, Tractor Supply ranks in the Fortune 400 with annual revenues of more than $10 billion and growing! Come grow your career with us as we serve those who live “Life out Here”!

Click Here to See Why We are a Great Place to Work! (https://www.greatplacetowork.com/certified-company/1001751)

Tractor Supply Company offers a competitive Benefits package, including Medical, Dental, & Vision plans, to all Full-time Team Members as well as Part-time Team Members who are deemed eligible based on a minimum hours requirement. In addition, TSC offers access to other Benefits such as a Health Savings Account, Life Insurance, 401(k), and an Employee Stock Purchase Plan.

TSC EQUAL EMPLOYMENT OPPORTUNITY POLICY

At Tractor Supply Company, we strive to provide a diverse workforce that reflects the communities we serve. Therefore, we are fully committed to complying with all equal employment opportunity laws. It is the policy of Tractor Supply Company to provide equal opportunity in employment to all Team Members and applicants for employment. The Company will not discriminate in employment against any person because of age, sex, race, color, national origin, religion, disability, uniformed service, veteran status, citizenship, pregnancy, genetic information, sexual orientation, gender identity, or any other legally protected status under applicable state or local law. This policy applies to all terms, conditions, and privileges of employment; and to all policies of Tractor Supply Company including, but not limited to, hiring, training, orientation, placement and development, promotion, transfer, compensation, benefits, educational assistance, layoff, social and recreational programs, Team Member facilities, termination, and retirement.

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