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Colgate-Palmolive Brand Manager in Breda, Netherlands

Brand Manager


At Hill's we have a purpose! Every day around the world, we transform the lives of millions of pets through groundbreaking innovation, outstanding nutrition, and committed people.

Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills’ mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply.

We’re looking for an enthusiastic and positive minded Brand Manager to join our Benelux team, located in Breda and we hope that’s you!

A Brand Manager is responsible for the brand strategies across commercial operations to achieve financial and market share objectives in The Benelux. You will work in cross functional teams to optimally exploit the opportunities in our local market and deliver efficient execution. Besides that, you will be in close contact with the Regional Marketing team in Switzerland and Online Acceleration Centre (OAC) in the UK.

What you’ll do

The below is a sample of what you will experience and expect to accomplish:

Brand & Category Plan

  • Develop and implement omni-channel marketing brand and category plans to drive brand and share growth

  • Identify issues / opportunities, analysis and propose action plans to achieve brand objectives

  • Manage brand P&L and A&P budgets

  • Drive the execution of margin improvement and revenue growth management initiatives

  • Brand and key segment product portfolio management

Brand Activation

  • Develop the annual grid for Benelux and lead local execution including new product launches, annual activations and strategic business initiatives

  • Active participation in Regional Go-to-Market teams to provide input for the central developments

  • Develop local 5P marketing plans and supervise the progress

  • Lead the localisation of development of brand communication materials

  • Works closely with our local digital managers and our OAC based in the UK for strong digital campaigns and online presence

  • Identify & lead key “test and learn” opportunities

Insights & Analytics

  • Develop strong business and functional understanding of the category, our products and the competitive set, and develop plans to address issues/opportunities

  • Develop & use strong consumer & shopper insights about market and condition of focus.

  • Understand the pet specialty retail environment’s, and field team needs, to deliver strong promotional and marketing programs.

Commercial Planning and Monitoring

  • Support Long Lead Planning, Budget Review, and Mid-Year Review

  • Lead the local Commercial Planning meetings for your brand

  • Recommend areas for brand improvement and remediation

Who you are

  • Enthusiastic, people & pet loving, creative teammate and an organized self-starter with a can-do attitude

  • A Bachelor degree or equivalent preferably in Economics, Business, Marketing

  • At least 5 years working in a commercial environment, preferably in consumer (retail) marketing environment

  • Good with numbers (analytical) and strong attention to detail, able to quality check prior to final delivery

  • A strong communicator; gets people on board, delivers impactful presentations and has an “easy” pen in writing

  • Proficiency in English & Dutch, mastering French is helpful

  • Proficient digital literacy, with Google Tools specifically

  • A cat or dog lover? Then you will not mind having to watch cute videos and playing with the dogs from colleagues at our office.

  • Wanna get a first impression of who we are? Watch this: https://youtu.be/uVRIBoeDmoI

What we offer you

  • A unique opportunity to be part of a bold, optimistic and young successful team

  • Flexibility; we have a hybrid working model providing the empowerment to take ownership of your work-life balance. In the summer months the flexibility to enjoy the weekend earlier on Friday afternoons.

  • An attractive salary package with and a Sustainable Bicycle plan

  • Professional advantages of a multicultural environment that supports your development and recognizes your achievements

  • International career possibilities.

If you’ve read this far, we bet it’s because you are serious about joining our team of passionate people so just hit the “apply” button to submit your application.

Our Commitment to Sustainability

With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion

Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.