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Thermo Fisher Scientific Sr. Manager, Digital Marketing and Strategy in Boston, Massachusetts

Sr. Manager Digital Marketing and Strategy

Requisition ID: 161549BR

When you're part of the team at Thermo Fisher Scientific, you'll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you'll be supported in achieving your career goals.

Location/Division Specific Information

The Biosciences Division ( BID ) is a $2.5 billion business with 4,000+ employees across the globe. Our team serves 480,000 customers with 70,000 products in 180 countries.  The majority of the business comes from academic and government funded customers, with the rest of the business coming from the pharmaceutical, biotech and healthcare industries as well as from the industrial market. With more than 4,000 patents, over 770,000 scientific citations and 70,000 products, BID is grounded in science.

Location: Colorado, Remote

How will you make an impact?

This senior level manager for Digital Marketing and Strategy will drive the development and execution of a comprehensive customer-centric program that will drive rapid and sustained growth for the Molecular Biology business. This position will drive ongoing improvements across all critical digital marketing channels that will support evolving business goals and objectives. This experienced leader will work across functions, across teams, and across the company to understand requirements for the business and to identify and execute tactics that address those requirements.

What will you do?

* Develop a strategic vision and support plans to build an effective digital marketing and digital support plan

  • Partner with corporate teams to develop and execute plans that allows the business to take full advantage of the company's broad marketing platforms and toolsets

  • Support and evolve an 'always on' content marketing program that supports new and returning customers in their decision-making process

  • Identify an optimal mix of digital marketing tactics to ensure broad coverage and a consistent experience with the brand portfolio

  • Acquire new web users and develop a robust database of contacts with supporting profile information to fuel a commercial sales funnel

  • Develop a series of lead generation events and content tactics that can achieve quantifiable marketing qualified lead KPIs

  • Partner with third party industry groups and organization to drive awareness and establish credibility for the product portfolio

  • Iterate and enhance a robust customer segmentation model that helps to educate new buyers, drive decision making for engaged users, and drive repeat business from current customers

  • Drive robust strategies for social, search engine marketing, display and related channels that drives differentiated performance and drives attributable revenue

  • Implement commercial programs including lead scoring, lead nurturing, and behavioral targeting that provides actionable insights for the commercial teams

How will you get here?

Education

Bachelor's degree in marketing, digital marketing, marketing communications, or related analytical fields of study

Experience

  • 10+ years of experience successfully managing digital marketing programs in a corporate environment

  • 7+ years of web analytics experience using Adobe Analytics or Google Analytics

  • 5+ years of practical experience in the life sciences or related scientific industry

  • Demonstrated ability to build new and effective digital marketing programs

  • Exceptional communication skills as well as analytical, project management and planning skills are necessary.

  • Strong business acumen and customer focus are essential.

  • Ability to travel up to 15%.

Knowledge, Skills, Abilities:

*Working familiarity with Adobe Ad Cloud, Google Ads, or other digital advertising platforms

  • Demonstrated ability to optimize pages for search engines (SEO)

  • Proficiency in managing large scale paid search programs, with complex campaign and regional structures

  • HTML development experience, or webpage development expertise using common industry platforms

This position has not been approved for Relocation Assistance.

The salary range estimated for this position is $130,000 - $156,000. This position will also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. Actual compensation will be confirmed in writing at the time of offer.

We offer a comprehensive Total Rewards package that our US colleagues and their families can count on, which generally includes:

  • A choice of national medical and dental plans, and a national vision plan

  • A wellness program, and valuable health incentive opportunities for company contributions to a Health Reimbursement Account (HRA) or Health Savings Account (HSA)

  • Tax-advantaged savings and spending accounts and commuter benefits

  • Employee assistance program

  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, short- and long-term disability, and volunteer time off in accordance with company policy

  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

  • Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

At Thermo Fisher Scientific, each one of our 80,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission-enabling our customers to make the world healthier, cleaner and safer.

Apply today! http://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

Thermo Fisher Scientific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status.

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