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Overview

Methods+Mastery is an entrepreneurial, collaborative environment that values talented, creative people who enjoy creating cutting-edge campaigns for our clients. Social data isn’t only helpful for social media departments. We help arm entire organizations with timely intelligence, strategies, and creative they need to move in the right direction.

We have an immediate need for a talented, energetic, self-starting Social Strategist to lead development of social media and content marketing strategies across our base of clients. In particular, you’ll work with Fortune 50 brands in the consumer and enterprise tech space. Positions are available in Texas, California, Maryland, Virginia, Illinois, Missouri, Massachusetts, New York and Washington, D.C. This position offers the opportunity for a hybrid set-up with work-from-home and work-from-office flexibility.

Our ideal candidate is passionate about social, data and analytics, and has an innate curiosity and the desire to find out "why?” M+M champions strategic planning that employs data and insights to drive creativity and results, helping our clients make better, faster decisions, and achieve their business goals. The Social Strategist will be responsible for working closely with our analysts, planners and creatives to translate insights into action. This role is critical to developing impactful marketing strategies and bringing those strategies to life through highly engaging creative content and campaigns in social.

Methods+Mastery is actively committed to increasing our team’s diversity, aggressively eliminating systemic barriers to equity, and fostering a culture where different backgrounds and perspectives are respected and celebrated. We firmly believe a team of many diverse perspectives not only makes M+M a better place to work, it is also critically important for producing creative and thoughtful work that represents the world we live in. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ+ community, veterans, individuals with disabilities, and neurodivergent people.

The anticipated salary range for this position at Senior Strategist is $78,000 - $92,250 and at Lead Strategist is $90,000 - $105,000

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications and geography. A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.

Sound like what you’re looking for?

Responsibilities

• Plan, guide and oversee the development of effective social media strategies for Consumer and B2B audiences; act as the day-to-day program lead on social projects.

• Plan, guide and oversee social content, creative and engagement focused on putting our strategies into action and using client’s owned channels to move the needle with their audiences - whether it’s consumers, their employees or executives.

• Provide regular strategic counsel directly with senior clients and to our M+M colleagues.

• Work collaboratively with a team of creative and content strategists, planners, data analysts and creative designers.

• Work closely with our analytics team to guide research briefs that will inform smart social strategies, and input on measurement frameworks that measure their efficacy.

• Develop creative briefs to translate social strategy into creative campaigns, working closely with the creative team throughout the creative process to keep the team tracking against strategy.

• Actively stay up to date on platform changes, new offerings, best practices, and competitive case studies and provide unique POV and recommendations for our clients. Own direct relationships with key social platforms, particularly LinkedIn, Meta/Instagram, TikTok and Reddit.

• Grow our business with existing and new clients by collaborating with the M+M team on new business pitches and proposals, and consistently putting innovative ideas and approaches forward to our clients.

• Support development of the agency’s go-to-market materials for our social media marketing offering, building best practices and working with senior leadership to bolster our service offering, products, marketing, etc.

• Contribute to Methods+Mastery’s culture of innovation, curiosity and respect for different backgrounds and perspectives.

Qualifications

Must-haves:

• A minimum of 5-10 years of experience planning and developing social media campaigns, programs and content, for Consumer and B2B audiences.

• Experience in a client-facing account management, social strategy or strategic advisor role, preferably in an advertising, social or digital marketing agency.

• Experience with and an understanding of consumer tech and/or enterprise technology space, including sector trends and audience decision-making needs, is a bonus.

• Deep knowledge of social media platforms & passion for staying up-to-day on changes and best practices – LinkedIn, X, YouTube, Facebook, Instagram, Threads, Pinterest, TikTok etc.

• Experience utilizing research and analytics to develop social media campaign strategy and/or content strategy based on insights. Comfort in finding the meaning in data and presenting data-driven strategy.

• Strong ability to facilitate discussion, collaboration, and consultation with internal and external stakeholders.

• Strong oral and written communications – you can articulate ideas well and present smart strategies with passion.

• Attention to detail with strong project management and prioritization skills; ability to manage ad-hoc requests in tandem with ongoing projects, working in partnership with a project manager. Familiarity with Agile and Scrum-based project management principles is ideal.

• Collaborative attitude, strong work ethic, and the ability to thrive and excel in a challenging fast-paced environment

• Willingness to work flexibly to meet deadlines and collaborate with colleagues in different time zones

Nice-to-haves:

• Agency experience

• Knowledge of social listening and social management tools (e.g. Brandwatch, Netbase Quid, Talkwalker, Sprinklr, etc.)

• Proven success in a client-facing role with management responsibilities in one of the following areas (project, account, people, budget).

#LI-DNI

Job Locations US-DC-Washington, DC | US-MA-Boston | US-IL-Chicago | US-NY-New York | US-TX-Dallas | US-CA-Los Angeles | US-CA-San Francisco

ID 2023-6216

Position Function Social/Digital

Job Classification Full Time