Publicis Groupe Senior Analyst, Precision Media in Boston, Massachusetts
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Senior Analyst, Precision Media
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder.
Digitas’ world-class Precision team is responsible for all digital media activation in this increasingly addressable world, including display, video, mobile, audio, and native. With a deep understanding of media platforms, data, and targeting strategies and razor-sharp analytical skills, our Precision specialists deliver optimal solutions that drive our clients’ business forward.
We’re looking for an outstanding Senior Analyst —someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for an experienced digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.
Sound like you? Read on.
What you’ll do:
As Senior Analyst , you’ll be responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations based on data analysis/trends and provide input in the construction of client decks and status documentation. You will also provide guidance and assist in training analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions.
Most importantly, you must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and want to be a part of something truly unique that will have a lasting impact.
Day to day your role includes:
Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers
Developing and maintaining strong relationships with platform and publisher partners in the industry – assist analyst in management of publisher/platform relationships
Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization – guide analyst in proper procedures and be available resource for them
Assisting in the development of client-facing campaign performance reports
Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities
Managing Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Trafficking campaign tags into platform environments
Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance
Providing monthly auditing reports to agency partners and actualizing bill/pay systems when applicable
Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
Be strategic partner to any off-shore resources – ensure closely aligned on all tasks between onshore and offshore analysts and be point of contact for questions
Outside of day-to-day
Develop and/or provide feedback on slides for client presentations when required
Own speaking to precision updates on internal/client statuses
We’re looking for a media ninja, which typically includes:
2-4 years of digital ad experience, at an advertising agency, publisher, or ad tech provider
Knowledge of media planning and programmatic buying, and familiarity with Google Marketing Platform, TheTradeDesk, or similar buying platforms
Strong data management/analytical skills – able to find the story in the data and bring forward in a digestible way
Strong knowledge of DSP platforms and active campaign optimization experience
The ability to organize and manage detailed work
Strong analytical thinking and mathematical skills
Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
A four-year college degree
Got what it takes? We’d love to hear from you.
Digitas is an equal opportunity employer.