Experience Inc. Jobs

The Role: Shopper Marketing Manager (EMEA ANZ)

Location: Slough UK (hybrid)

Make Your Mark. Shape Your Future.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER

What You’ll Do

Our STANLEY vision is to create a shopper marketing strategy to drive increased capabilities, allowing us to develop and execute marketing strategies that influence shopper behavior and drive increased conversion at the point of purchase. This role involves collaborating with various teams, including sales, brand marketing, and retail partners, to develop and implement effective in-store and online marketing campaigns. Joining the online and offline journey with new ways to engage our users at the point of purchase.

Beyond traditional methodology, this brand-new role will be deeply rooted in insight and MarTech capabilities to ensure new and best-in-class execution, prompting trade-up and cross-category selling, thus ensuring the best UX for STANLEY users at the point of purchase.

Investment in digitized shell technology will be the qualifier to allow us to monitor, track, and show ROI via new digitized KPI tracking, user profiling, and POS performance review to justify the investment.

Key Responsibilities

• Understand in-store requirements by country, consider trade & modern distribution

• Enhance the Wall 2 Wall Program – cross-category selling capability – own end2end

• Testing AOV and 2nd Site POS

• Develop and (regionally align) Planogram software to enable execution

• Work with agencies to utilise modern insight technologies:

• Test POS usage and performance

• Understand user profiles and habits at fixtures

• Track implementation

• Align digital and in-store shopper experiences through shelf digitization and marketing strategies.

• Plan and execute marketing initiatives, collaborating with internal teams and retail partners.

• Manage budget and analyse data to optimize strategies, enhance engagement, and maximize ROI.

• Explore industry trends and technologies to improve shopper experience and drive sales.

Who You Are

You always strive to do a good job…but wouldn’t it be great if you could do your job and do a world of good? You care about quality – at every level. You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. You also have:

• Degree educated in marketing, Business, or a related field.

• Experience in shopper marketing, trade marketing, or a related field.

• Strong understanding of retail environments and shopper behaviour.

• Excellent project management and organizational skills.

• The ability to analyse data and derive actionable insights.

• Proficiency in marketing software and tools.

• Creativity and innovation in developing marketing campaigns.

• Able to travel to different retail locations to meet with our retail partners.

What You’ll Receive

• An attractive salary & benefits package

• Discounts on Stanley Black & Decker tools and other partner programs

• Excellent opportunities for continuous professional development

How You’ll Feel

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.

Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.

Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks

You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.