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Meta Product Growth Analyst in Boise, Idaho


Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.

Required Skills:

Product Growth Analyst Responsibilities:

  1. Apply expertise in psychology, quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how users interact with both consumer and business products.

  2. Identify the opportunities most important for growth, to remove barriers for product adoption, retention, engagement, and/or monetization, and partner with growth focused engineering teams to execute on projects based on user-behavior trends identified to accelerate the growth and adoption of Meta Platforms, Inc. products in all markets served.

  3. Understand user behaviors, funnels, ecosystems, and long-term trends in the adoption of our products to identify opportunities for step- changes in growth.

  4. Define and analyze metrics that inform the success of products based on user behavior and monitor the health of product adoption in markets served.

  5. Communicate the state of experiment results and business opportunities to product teams.

  6. Lead direct response communication efforts with users and potential users of Meta Platforms, Inc. products

  7. choosing the best targeting, channel, and message to drive product adoption.

  8. Influence and inform product teams through presentation of data-based recommendations based on user behavior.

  9. Use experience in psychology and user-behavior studies to lead the product understanding process using data to identify opportunities to remove friction and accelerate growth and market adoption of our products.

  10. Lead the ideation and execution of product changes that drive growth based on user behavior, partnering with Product Management, Engineering, Design, Content Strategy and Data Science.

  11. Drive consensus and prioritize the road-map of the growth-focused engineering team to drive a ruthless focus on the most impactful ideas.

  12. Telecommute from anywhere in the U.S. permitted.

Minimum Qualifications:

Minimum Qualifications:

  1. Requires a Master’s degree in Computer Science, Engineering, Mathematics, Physics, Economics, Statistics, Survey Research, or a related field and two years of work experience in the job offered or in a quantitative, technical, or computer-related occupation. Requires 24 months of experience in the following:

    1. Product optimization or growth best practices
    1. Analyzing customer data using MS Excel including Pivot tables, MATCH, INDEX, VLOOKUP, ANOVA, T-test, and Regression Analysis
    1. Statistical modeling techniques including hypothesis testing, descriptive analysis, time series analysis, predictive modeling, marketing mix modeling, RFM analysis, clustering, and automation
    1. Test structure, strategy, and analysis for AB testing and long-term impact measurement
    1. Product optimization for outbound communication channels
    1. Manipulating data sets through statistical software using advanced SQL and visualizing data findings using Tableau and MS Excel tools
    1. Define and analyze metrics that inform the success of products
    1. Performing audits and analysis to identify opportunities to remove friction and accelerate product-growth and market adoption.

Public Compensation:

$171,500/year to $213,400/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.