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TelevisaUnivision is the leading Spanish-language media company in the world! We’re investing in our content, our people, and our properties, which span digital, streaming, social, audio, linear and live events. We’re growing our offerings, building on the launch of our successful streaming platform ViX.

The Core Digital Growth team is a dynamic and innovative group dedicated to driving digital transformation and business expansion. We focus on identifying and leveraging opportunities for growth from both an audience and content perspective, as well as through revenue-generating initiatives. Our mission is to grow the core digital business while supporting the advancement of Univision's streaming and linear businesses. We thrive on creativity, collaboration, and the implementation of cutting-edge strategies to achieve our goals.

The Director of Content Analytics and Insights for the Digital Growth Team at TelevisaUnivision will oversee all aspects of managing data sources, organizing data, and interpreting it to generate valuable business insights. This role involves developing comprehensive content strategies, storytelling through data, user segmentation, trend analysis, and deriving actionable insights. You will balance hands-on analytical work while leading and mentoring junior data analysts in your team. You will collaborate closely with editorial and business teams to optimize content, drive audience engagement, and monetization.

KEY RESPONSIBILITIES:

• Strategic Leadership: Lead the data science function within Editorial Operations, setting the vision and strategy for how data can be used to inform content decisions, drive audience growth, and improve overall performance across digital and TV platforms.

• Team Management: Manage and mentor a team of data scientists, ensuring the delivery of high-quality, data-driven insights that support editorial operations, content optimization, and audience growth initiatives.

• Data Analysis & Reporting: Oversee the analysis of large datasets to identify trends, patterns, and insights that can inform editorial decision-making and content strategy across all platforms, including web, social media, newsletters, and video.

• Audience Segmentation: Guide the development and implementation of advanced audience segmentation strategies to better understand user behavior, preferences, and demographics, enabling targeted content creation and personalized experiences.

• Content Optimization: Collaborate with managing editors, content producers, and other stakeholders to optimize content for maximum audience reach and engagement, using data-driven recommendations.

• Predictive Modeling: Lead the development and deployment of predictive models to forecast content performance, user engagement, and other key metrics, helping the editorial team to make proactive, data-informed decisions.

• A/B Testing & Experimentation: Oversee the design and execution of A/B tests to evaluate the impact of different content formats, headlines, images, and distribution strategies on audience engagement and growth.

• Performance Metrics: Define, track, and report on key performance indicators (KPIs) related to content performance, audience growth, and user engagement, providing actionable insights to the editorial and executive teams.

• Data-Driven Editorial Strategy: Work closely with the Director of Product and Audience Growth to develop and refine a data-driven editorial strategy that aligns with overall business goals and drives audience growth across all platforms.

• Translation of Insights to TV Consumption: Translate insights from digital behavior to TV consumption patterns to support linear teams, providing data-driven insights to drive tune-in and enhance TV audience engagement.

• Research & Benchmarking: Continuously benchmark content performance against other media outlets, creators, and industry trends, identifying opportunities for improvement and innovation in content strategy.

• Cross-Functional Collaboration: Collaborate with cross-functional teams, including marketing, product, and technology, to ensure data-driven insights are integrated into broader company strategies and initiatives.

QUALIFICATIONS:

• Bachelor’s or master’s degree in Data Science, Statistics, Computer Science, or a related field.

• 7+ years of experience in a data science role, with at least 3 years in a leadership or director-level position.

• Proven experience managing and developing high-performing teams of data scientists.

• Extensive experience working with large datasets, performing complex analyses, and building predictive models.

• Experience with data visualization tools

• Expertise in machine learning techniques and frameworks.

• Strong understanding of web analytics tools (e.g., Google Analytics) and social media analytics.

• Strategic & Analytical Skills: Exceptional strategic thinking with the ability to translate complex data into actionable insights and strategies that drive business growth.

• Communication Skills: Excellent written and verbal communication skills, with the ability to present complex data in a clear and concise manner to senior leadership and non-technical stakeholders.

• Attention to Detail: High level of attention to detail and accuracy in data analysis and reporting.

• Industry Knowledge: Deep understanding of editorial processes, content creation, and audience engagement strategies within a digital media environment.

ELIGIBILITY REQUIREMENTS

• Employment/education will be verified

• Applicants must be currently authorized to work on a full-time basis

  Univision is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

About TelevisaUnivision

As the leading Spanish-language media and content company in the world, TelevisaUnivision features the largest library of owned content and industry-leading production capabilities that power its streaming, digital and linear television offerings, as well as its radio platforms. The Company’s media portfolio includes the top-rated broadcast networks Univision and UniMás in the U.S. and Las Estrellas and Canal 5 in Mexico. TelevisaUnivision is home to 36 Spanish-language cable networks, including Galavisión and TUDN, the No. 1 Spanish-language sports network in the U.S. and Mexico. With the most compelling portfolio of Spanish-language sports rights in the world, TelevisaUnivision has solidified its position as the Home of Soccer. TelevisaUnivision also owns and manages 59 television stations across the U.S. and four broadcast channels in Mexico affiliated with 222 television stations, Videocine studio, and Uforia, the Home of Latin Music, which encompasses 57 owned or operated U.S. radio stations, a live event series and a robust digital audio footprint. TelevisaUnivision is home to the global streaming services ViX and Blim TV, which altogether host over 50,000 hours of high-quality, original Spanish-language programming from distinguished producers and top talent. The company’s prominent digital assets include Univision.com, Univision NOW, and several top-rated digital apps. For more information, visit televisaunivision.com.

Sobre TelevisaUnivision

Como la compañía líder de contenidos y medios en español en el mundo, TelevisaUnivision cuenta con la biblioteca de contenido propio más grande y capacidad de producción líder en la industria, mismas que impulsan sus ofertas de transmisión digital y lineal, así como sus plataformas de radio. La cartera de medios de la Compañía incluye las cadenas de transmisión líderes Univision y UniMás en Estados Unidos, y Las Estrellas y Canal 5 en México. TelevisaUnivision es el hogar de 36 canales de televisión de paga en español, incluidos Galavisión y TUDN, el canal de deportes en español número 1 en Estados Unidos y en México. Con la cartera de derechos deportivos en español más atractiva del mundo, TelevisaUnivision ha consolidado su posición como la Casa del Fútbol. TelevisaUnivision también posee y administra 59 estaciones de televisión en Estados Unidos y cuatro canales de transmisión en México con 222 estaciones de televisión asociadas, los estudios de Videocine y Uforia, the Home of Latin Music, que abarca 57 estaciones de radio propias u operadas en Estados Unidos, una serie de eventos en vivo y una sólida huella de audio digital. TelevisaUnivision es el hogar de los servicios de transmisión digital premium ViX y Blim TV, que en conjunto presentan más de 50,000 horas de programación original en español de alta calidad de productores distinguidos y talento destacado. Los activos digitales más relevantes de la empresa incluyen Univision.com, Univision NOW y varias aplicaciones digitales de primera categoría. Para obtener más información, visite televisaunivision.com