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MarTech Solutions Architect

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?

Ford Pro is a new global business within Ford committed to commercial customer productivity. Ford Pro delivers a work-ready suite of vehicles, accessories and services for virtually every vocation, backed by technology and engineered for uptime. A true one-stop shop, we offer a full portfolio of electrified and internal combustion vehicles designed to integrate seamlessly with the Ford Pro ecosystem, helping customers' businesses thrive today and into the new era of electrification.

In this position...

Ford Pro Tech –Data & Analytics (D&A) is a global team responsible for the strategy & delivery of 360 data services, modern business intelligence, and advanced analytics solutions powering Ford Pro. This enables Ford Pro to operate as an analytics-driven business in a highly competitive marketplace!

We are seeking a well-rounded MarTech Solutions Architect who is a subject matter expert in marketing technology architecture, marketing operations processes, and data modeling to implement the engine fueling personalized marketing experiences!

This role will report to the Director, Data & Analytics Ford Pro. D&A works in a Product Management Delivery model working end-to-end with business partners, analytics managers, product owners, product designers, data scientists, business intelligence engineers, data engineers, and software developers to deliver analytics innovation.

What you'll do...

• Collaborate with marketing and internal Tech product teams to design a data model, data architecture, and data implementation roadmap which enables personalized marketing and customer experience functions. This includes MarTech platforms of AdTech, CDP, DMP, Web Optimization.

• Develop and implement data, cloud & analytics tools strategy to improve marketing analytics processes and generate measurable business outcomes.

• Ensure seamless data integration between different marketing technology systems and platforms, enabling automation of marketing workflows and streamlining reporting

• Implement audience segmentation and look-a-like capabilities to support Performance Marketing and CRM initiatives. This includes leading data integration, wrangling curation across data domains, using 1st, 2nd and 3rd party data sources.

• Provide training and support to marketing and analytics teams on using marketing tools effectively, helping to troubleshoot data/technical issues and ensuring teams can leverage the tools to their full potential

You'll have...

• Bachelor’s Degree in related field

• 10+ years of professional work experience in Marketing Data & Analytics

• 5+ years of experience in Digital Marketing transformation, MarTech platforms or Customer Integration/360 Master Data Management (MDM, CDP, Marketing Automation, Analytics Platforms, CRM)

• 5+ years of facilitating design workshops for business and technical partners, including discovery, design, decision, and final read-out.

• 4+ years’ experience working in a cross-functional, agile product team environment/analytic delivery team.

• 4+ years executive presentation preparation and delivery

• 3+ years in cloud technology solutions (AWS, GCP, Azure)

• 3+ years’ experience working with APIs to integrate data across platforms

• 5+ years’ hands on SQL experience

Even better, you may have...

• Master’s Degree in related field

• Experience developing roadmaps for technical eco-systems to support customer-centric solutions

• Implementation experience of Sales Force: Customer Data Platform, Marketing Cloud, Sales Cloud, Service Cloud, Datorama/MC Insights, Einstein, CRM-A, Interaction Studio

• Implementation experience with Adobe Analytics or Amplitude or equivalent web analytics tools.

• Experience implementing Performance Marketing environments (Safe Haven, Live Ramp, Neustar, Merkery, etc)

• Understanding of AdTech landscape (processes, tools, key vendors)

• Experience with CRM Analytics deliverables (profiling, retention, conversion, cross-sell)

• Experience in Digital Campaign Analytics (website, media optimization, creative optimization, A/B test design, engagement scoring)

• Experience building dashboards using data visualization tools such as Datorama, Tableau, Qlik Sense or Power BI

• Proven ability to turn customer data into marketing action and know how to measure it

• Strong collaborative interpersonal skills

• Ability to work under pressure, establish priorities and respond with urgency

• Proactive, results-oriented problem-solver with great attention to details

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above?

No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, and prescription drug coverage

• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more

• Vehicle discount program for employees and family members, and management leases

• Tuition assistance

• Established and active employee resource groups

• Paid time off for individual and team community service

• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

• Paid time off and the option to purchase additional vacation time.

For a detailed look at our benefits, click here:

https://clicktime.symantec.com/15tpDLQ5GfoaWsgjqYW2r?h=BMx8i5IVlBqR1GImP-bLuhYPmR71Xlk2k8WqC01SQec=&u=https://fordcareers.co/LL6HTHD

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

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Requisition ID : 17316