Job Information
Publicis Groupe Senior Data Science and Analytics Analyst in Birmingham, Michigan
Company Description
Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
We work on a hybrid model and this role will be in office 3 days a week.
Job Description
We are looking for a Senior Analyst of Data Analytics to join our CRM Data Analytics practice. This role provides a unique combination of consulting, data analysis, forecasting, and strategic planning.
As a member of the CRM Data Team for a major Automotive Manufacturer, you will be a core part of the audience strategy and reporting team. This team is responsible for planning audience targeting for multiple vehicle sales campaigns and measuring performance. The Senior Analyst role is responsible for analyzing campaign and customer segment performance to identify performance issues and successes; developing recommendations to optimize existing audiences and/or test new audiences, offers or communications; building program forecasts; preparing client facing presentations and presenting to clients. This role will be blend of reporting and strategic planning, with 50% of the time dedicated to identifying performance trends through analysis while the other half will be leaning in and providing strategic insights as a subject matter expert for a growing program.
Responsibilities (in addition to what’s listed above):
Analyze campaign and audience performance through website KPIs, vehicle sales KPIs, and email KPIs to uncover trends and develop actionable insights to inform client strategies.
Develop data driven audience strategies, segmentation strategies, and campaign optimizations (channel/offer/cadence/etc testing) based on program KPIs.
Utilize multiple data sources to create a cohesive view of audience and program performance.
Collaborate with multiple teams, internal and client facing, to create cohesive data strategies and program opportunities.
Create clear and concise presentations through data storytelling to communicate performance impact.
Assess client needs and requirements to ensure data strategy is adopting the appropriate approach to solve client challenges.
Qualifications
2-4+ years of experience with site analytics, CRM reporting, audience performance, or website personalization
Prior experience with reporting tools including Adobe Analytics, Adobe Target, Power BI, Excel, Looker Studio, etc.
Experience developing reports focused on strategic insights with actionable recommendations.
Prior experience working and presenting directly to clients and internal teams
An understanding of methods in strategic analysis and it’s applications in customer segmentations, optimization solutions, personalization systems and forecasting
Excellent oral and written communication and the ability to tell a story using data
Strong critical thinking and problem-solving
Excellent time management skills and the ability to manage multiple concurrent projects
Advanced Excel and PowerPoint Skills
Demonstrate a growth mindset and the capacity to learn quickly
Experience building a strong relationship with client stakeholders
Ability to initiate and drive projects from conception to completion with minimal guidance
Automotive experience is a valuable plus
Additional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
Compensation Range: $70,000 - 110,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
All your information will be kept confidential according to EEO guidelines.