Experience Inc. Jobs

Job Information

Advance Local Senior Product Manager in Birmingham, Alabama

Job Description

Diversity & Inclusion are at the core of our mission to strengthen and empower the communities we serve.

About Cloud Theory

Cloud Theory is redefining data-driven advertising and marketing intelligence for industries that rely on digital performance. With deep expertise in automotive, data, and adtech , we build powerful products that help businesses optimize their marketing strategies, drive better decision-making, and maximize revenue.

The MarketAI platform commands the largest and most comprehensive active inventory dataset in the industry, delivering cutting-edge insights, leveraging automation and AI-driven intelligence to integrate with enterprise adtech platforms . We empower our customers—automotive dealers, OEMs, and media companies—to increase operational efficiency, optimize ad spend, and enhance performance across channels .

We are looking for a Senior Product Manager to join the evolution of MarketAI , guiding its strategy, roadmap, and market adoption. This role requires a strong balance of user research, data-driven decision-making, and go-to-market execution , with a focus on building scalable solutions for our B2B customers.

What You’ll Do:

  • Own the MarketAI product roadmap – Define and prioritize initiatives based on user research, business impact, and market trends.

  • Lead product discovery & research – Gather insights from customers, analyze usage data, and drive product strategy to maximize impact.

  • Drive B2B SaaS growth – Optimize feature sets and business models to support automotive and enterprise clients.

  • Develop and execute go-to-market strategies – Partner with sales, marketing, and customer success to drive adoption and expansion.

  • Integrate with AdTech platforms – Work with engineering and data teams to enhance our automation capabilities and improve campaign performance.

  • Define success metrics – Establish OKRs and KPIs to measure adoption, revenue impact, and customer retention.

  • Collaborate across teams – Work closely with engineering, UX, and leadership to deliver a best-in-class product experience.

What We’re Looking For:

  • Bachelor’s degree in a related field or equivalent job experience.

  • Minimum 5 years of product management experience in B2B SaaS, AdTech, Automotive, or Data Analytics.

  • Deep understanding of digital advertising, media buying, and enterprise marketing technology.

  • Experience in user research & impact measurement – Ability to synthesize insights into actionable product decisions.

  • Proven GTM execution skills – Comfortable working with sales and marketing to drive product adoption.

  • Strong technical fluency – Ability to collaborate with engineering teams and work with complex data-driven products.

  • Entrepreneurial mindset – Comfortable in an agile, high-growth environment where direction and strategy are constantly evolving.

  • Exceptional communication skills – Ability to influence stakeholders and clearly articulate product decisions.

Why Join Us?

  • Strategic impact – Own a high-growth product that’s reshaping automotive marketing.

  • Cross-functional collaboration – Work across product, engineering, sales, and marketing teams.

  • Empowered product culture – We operate within an empowered product model , leveraging research, data, and collaboration.

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, flexible spending accounts, fertility assistance, a substantial 401k plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Advance Local Media, one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 58+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .

Advance Local Media includes ZeroSum, Headline Group, Advance Aviation, Advance 360 Health, Aduna, Advance 360, Advance 360 Education, Advance Local Events, Advance National Solutions, Advance Travel & Tourism, Cloud Theory, Hoot Interactive, Reckon, Red Clay Media, Search Optics, Subtext, MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group.

Advance Local Media is committed to creating a diverse environment and is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status or any other category protected under federal, state or local law.

DirectEmployers