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Publicis Groupe Digital Traffic Coordinator in Birmingham, Alabama

Company Description

Martin Retail Group isn’t your typical “ad agency.” We are LOCAL retail marketing specialists who provide strategic turnkey solutions for global blue chip brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.

Job Description

We are currently seeking an experienced and talented Digital Traffic Assistant to join our close-knit team. This position is responsible for pulling and managing daily reports, tracking campaign details and processing campaign ad tags. The Digital Traffic Assistant is also responsible for helping to address ad tag questions for new campaigns along with troubleshooting issues working closely with field teams, digital buyers, and Display/Video Production feed managers.

We are one of the nation's largest automotive advertising agencies and pride ourselves in providing the best retail automotive marketing solutions to our clients.


  • Pull and manage daily reports

  • Track and process campaign ad tags

  • Work alongside offshore team to process requests for your assigned region(s)

  • Send ad tags to vendors and troubleshoot issues

  • Communicate and find solutions with digital buyers when errors occur

  • Communicate with field teams regarding campaign details, such as landing page URL’s, creatives, and tag rotations

  • Assist Display/Video Production feed managers

  • Coordinate with video production during vendor onboarding

  • Send off site profiles to be created in ad server for new vendors

To apply, please submit your resume and cover letter, with your salary requirements.

Thank you for your interest in Martin Retail Group!



  • Four-year degree in the area of Advertising, Marketing, Data Science or a similar discipline

  • Proficiency in Microsoft Suite, especially Excel

  • Working knowledge of Google Campaign Manager or Flashtalking as servers is a plus

  • Ability to deliver quality work in a short turnaround time

  • Outstanding organizational and communication skills among multiple contacts and departments

  • Great work ethic, attention to detail and proactive problem solving

  • Ability to adapt to process updates

  • Team-orientation

  • Self-starter that can work independently but know when to seek help

Additional Information