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The LEGO Group Senior Manager, CRM Propositions & Campaigns in Billund, Denmark

Senior Manager, CRM Propositions & Campaigns

  • Location

  • Billund, Denmark

  • Copenhagen, Denmark

  • Job ID 0000013278

  • Category Sales, Marketing & Product Management

Job Description

Join us in shaping top-tier CRM Propositions, offerings & campaigns globally at the LEGO Group!

Join us for an exciting career as “Senior Manager, CRM Proposition and Campaigns as part of our newly established Membership & Personalisation team.

Bring your passion for Membership & Personalisation to build direct and long lasting relationships with consumers and shoppers and help us inspire more builders of tomorrow!

Core Responsibilities

  • Lead the CRM proposition development framework to design and deliver innovative and compelling CRM campaigns and offerings, to activate target audiences to LEGO® branded channels

  • Drive cross functional collaboration to align CRM propositions, offerings and campaigns with business strategies and objectives

  • Lead the CRM offering development process, to design and deliver personalised offerings and value to enhance LEGO led activation campaigns

  • Drive cross functional campaign integration for CRM propositions and offerings in collaboration with M&C (Markets & Channels), PMD (Product Marketing Development) and Digital

  • Develop personalisation strategies for contextual targeting of LEGO led campaigns across LEGO® branded channels, to increase relevancy, reach and impact

  • Partner with the LEGO CRM Hub team to co-design and translate CRM Propositions and offerings into compelling and dynamic campaigns, creating shopper demand and strong commercial results

  • Partner on the design of CRM journeys and personalised interaction approach, to deliver value adding and contextual communication and offerings across LEGO® branded channels and touchpoints

  • Set and track CRM offering and campaigns including reporting

Play your part in our team succeeding

M&C Marketing aims to develop and deploy essential capabilities, ensuring success in our 2025 corporate plan worldwide.

Do you have what it takes?

  • 5+ years senior experience of leading best in class customer proposition development and related offerings, leveraging data and insights.

  • Experience of delivering personalised CRM campaigns at scale within an omni-channel context

  • Experience of working with CRM tools, processes and technology for driving personalisation and commercial impact

  • Established track record of delivering data driven customer led activation and personalisation at scale within an omni-channel context, delivering commercial success

  • Experience of working with CRM tools, processes and technology for creating customer led activation

  • Successfully navigate diverse partner dynamics within a global company, fostering collaboration with product and tech teams.

  • Exhibit strong skills in structured problem-solving and communication, delivering clear recommendations to senior leaders.

  • Experience in a global, multi-cultural manufacturing company with a complex channel mix, including both direct-to-consumer (D2C) and business-to-business (B2B) channels.


What’s in it for you?

Here are some of what to expect:

  • Family Care Leave – We offer enhanced paid leave options for those important times.

  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

  • Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO ® team today.