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ABOUT WHIRLPOOL CORPORATION

Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

The Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand.

This role in summary

Marketing account lead that develops retailer activation plans to promote and represent our products effectively. Driving sales and consumer engagement through unique shopping experiences, enhancing brand visibility and preference. Acting as the primary marketing contact for strategic development and execution.

Your responsibilities will include

• Lead Shopper intake and sales partnership for all luxury accounts. Develop an annual activation plan, in close collaboration with the sales team, ensuring alignment of priorities and strategic direction

• Collaborate on strategy for displays and facilitate buy-in with retailers including investment planning, plan development, content development and measurement planning & reporting for Instore, online, and omnichannel

• Create best in class shopper experience vision and inspire sales org/merch to embrace and support across retail channels

• Build and showcase a go to market asset activation plan to successfully sell the current portfolio of products including creating just-in-time assets, providing quote options for each type for assessment

• Participate in the product launch business team cross-collaboration sessions and lead the shopper activation plan for all new launches creating engaging content to bring the product to life across the shopper journey

• Own Buy Fair event execution support from a Shopper/Activation Marketing lens

• Own marketing resourcing tools and database (Marketing Playbook) and create a mechanism to track and receive feedback on what's working / what's not on a quarterly basis. Realigning plan and priorities based on provided feedback

• Create and execute promotional campaign assets, customized and co-marketing campaigns for the retailers including the national consumer promotion (NCP)

Minimum requirements

• Bachelor’s Degree in Business or Marketing

• 2+ years of experience in one or more of the following: Marketing, Account Management, Sales, Product Development, Brand Management, Merchandising, Channel Marketing or Shopper Marketing

Preferred skills and experiences

• Agency and Vendor Management experience

• Experience in In-Store Marketing or Merchandising with familiarity with marketing strategies, consumer behavior, and promotional tactics

• Strong influencing, consultative and relationship building skills - including advocating for the shopper, aligning objectives across teams and partnering internally and externally to grow the business and brand equity

• Proactive project management skills as well as strong time management, prioritization and organization acumen

• Strong communication skills, both written and verbal plus the ability to perceive and present information both analytically and creatively

• Learning agility, growth mindset, critical thinking, sound judgment and effective decision-making ability

• Strong analytical skills to measure and interpret campaign performance and market trends

What we offer

Generous benefits package (https://www.whirlpoolcareers.com/work-with-us-ca-experienced/) , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

Additional information

Whirlpool’s Ways of Working

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

• Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.

• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.

• Sabbatical - Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.