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Description

Amazon Prime is a program that provides millions of members with unlimited one-day delivery, unlimited streaming of video and music, secure online photo storage, access to kindle e-books as well as Prime special deals on Prime Day. In India, Prime members get unlimited free One-Day and Two-day delivery, video streaming, music streaming and early and exclusive access to deals. After the launch in 2016, Prime has continuously added value as well as increased flexibility in options for customers to join Prime. To continue to drive member acquisition via marketing across 1P & 3P channels, IN Prime team is now looking for a talented, enthusiastic Senior Marketing Manager, who is excited about growing this strategic program further in 2024.

We require a Senior Marketing Manager (MM) to drive Prime marketing on onsite and through partner channels. This MM will work on driving acquisition initiatives on key Prime upsell locations, by expanding upsells, optimizing location efficiencies using content testing. In addition, MM will work on 3P partner strategy where candidate will require to work on communication strategy, visibility negotiation on 3P platforms. It would require creation of standard playbooks across partners.

The role will require working with local and international teams, managing expectations and dependencies with multiple stakeholders. The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. The candidate will be able to synthesize business objectives into rapidly and flawlessly executed high quality marketing programs, past experience with online merchandising or content experimentation is a plus. Besides having first-class written/verbal communication skills, the MM will need to be able to see and show results with data - understanding customer behavior and across different customer cohorts through analytics is critical to success and SQL abilities will be plus.

How often have you had an opportunity to lead marketing for a fast scaling business solving a unique customer problem at scale? Do you enjoy the challenges and benefits of a high-profile business: wide-open space for innovation, build a brand-new marketing play book, a strong team with a fast-paced environment? Are you able to thrive successfully in ambiguity, balancing dive deep with high judgement and looking around the corners to invent around constraints? Sounds like you, then this may be the career defining opportunity for you.

Key job responsibilities

Owns marketing strategy and execution for the business and product portfolio to drive adoption and scale.

Works with internal teams to jointly define, develop, execute and analyze high-impact go-to-market digital and physical channel marketing strategies merchandising, promotion, customer value propositions, messaging, campaign goals and measurement.

Develop an understanding of the drivers of customer acquisition and translate those insights into go-to-market programs, campaigns and promotions.

Executes campaigns leveraging the full range of merchandising vehicles available, using data, analysis and best practices to optimize your decisions and maximize ROI.

Works with external partners to ensure communication alignment and drive business

Works internally with Business Development, PR, Product Management, Research, Brand marketing , Legal, Retail marketing teams to ensure internal cross-functional alignment.

Reporting on success metrics related to acquisition

Basic Qualifications

• 5+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience building, executing and scaling cross-functional marketing programs

• Experience communicating results to stakeholders

• Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis

• Experience with customer segmentation, profiling, and targeting