Job Information
Publicis Groupe Business Systems Analyst 2 in Bengaluru, India
Overview
About BU:
PIE specializes in the implementation, management and evolution of Custom and PeopleCloud solutions, offering end-to-end support for clients. Our team of experts handles platform setup, ongoing management, and strategic enhancements, ensuring that our solutions adapt to changing business needs. From loyalty programs to digital activation, our platforms empower clients to execute campaigns, generate insights, and streamline business activities, all with a focus on seamless integration and continuous improvement. By collaborating with client partners and strategy teams, we create impactful campaigns tailored to each client’s unique objectives.
As a Business System Analyst 2, you will have an opportunity to be part of the Platform Delivery team. This team delivers world class marketing technology platforms using Epsilon’s market leading PeopleCloud suite of products, which support our clients’ multi-channel marketing strategies. This role requires you to have both business and technical expertise and will need you to act as a liaison between the client and the technical delivery teams. You will play a key role within the Platform Delivery organization — across many disciplines within the Software Development Lifecycle — including requirements gathering, documentation, design, and testing.
Responsibilities
What you’ll do as a Business Systems Analyst 2:
Support client data onboarding (multiple vendors/sources) to Epsilon solution
Maintain process documents and update them regularly
Work with clients and internal Epsilon teams to understand, define, and completely document business and/or campaign requirements using standard templates
Understand system high level designs and map business/campaign requirements to functional and non-functional components of the solution.
Analyze data quality to identify trend, issues and recommend changes as required.
Create, support, troubleshoot, and deliver on client requests in support of the day-to-day marketing operation
Support the functional testing effort of database enhancements and to ensure accurate on-time delivery
Have effective client meetings, understand deliverables, and drive successful outcomes
Support the team to improve delivery quality, repeatability, and on-time delivery
Help in adapting best practices, standards and methodologies around business analysis and data analysis
Qualifications
Core Skills:
2+ years of experience in BA Role - IT industry
Understanding of Requirements articulation to user stories, BRD, FSD, documentation and acceptance criteria
Understanding of SDLC and Agile methodologies
Understanding of Data Models, data warehouses and data dictionaries
Understanding of Databases and SQL Concepts
Soft Skills:
Able to clearly communicate and articulate ideas, both written and verbally
Able to develop and maintain relationships within the organization globally
Able to work in a dynamic, fast paced and often changing environment
Able to use problem-solving skills in order to move toward a project’s successful completion
Demonstrates time management skills
Adaptable to Hybrid Work Model
Nice to have:
Knowledge of the CRM and Loyalty concepts
Basic understanding of marketing CRM, digital marketing, or marketing concepts
Exposure to marketing campaign tools (Unica, Adobe, Eloqua, Marketo, Responsys, Zeta, etc.), and ability to learn new campaign platforms.
Exposure to data warehousing, data lake, and data mart concepts
Exposure to real-time, API, HTML, or web technologies
Additional Information
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.
Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.
Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:
Act with integrity. We are transparent and have the courage to do the right thing.
Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
Innovate with purpose. We shape the market with big ideas that drive big outcomes.
Respect all voices. We embrace differences and foster a culture of connection and belonging.
Empower with accountability. We trust each other to own and deliver on common goals.
Because You Matter
YOUniverse. A work-world with you at the heart of it!
At Epsilon, we believe people make the place. And everything we do is designed with you in mind. That’s why our work-world, aptly named ‘YOUniverse’ is focused on creating a nurturing environment that elevates your growth, wellbeing and work-life harmony. So, come be part of a people-centric workspace where care for you is at the core of all we do.
Take a trip to YOUniverse and explore our unique benefits, here (https://www.epsilon.com/apac/youniverse)
Epsilon is an Equal Opportunity Employer.
Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.