Waggener Edstrom VP, Insights & Creative Strategy - Account Planning in Bellevue, Washington
As the VP of Insights and Creative Strategy (“Account Planning”) you will work in collaboration with research, account management and creative teams, to determine how best to arrive at insights into audience behaviors that ultimately drive messaging, brand, creative, media, digital and communications strategy.
We are looking for a professional who can be both a “doer” and an “enabler.” You are a tireless promoter of the value of strategy, playing the roles of guide, cheerleader and evangelist as you help to foster a culture of creativity rooted in insights. When opportunities arrive for large comprehensive client programs and significant business development initiatives, you will bring together the right resources to provide account planning and strategy support. You are endlessly curious about consumer mindsets and the drivers of behavior change, savvy to the nuances of communications, marketing and passionate about inspiring smart creative work! You think and write clearly and understand the platforms and techniques of various media. You can frame a problem, develop succinct “ah ha” insights, and explain what it all means in a compelling story. You’re open-minded, battle-tested, inclusive and empathetic.
In addition, as the Vice President, you will be charged with establishing best-practice approaches and techniques for extracting and applying audience insights that can be deployed by account teams across the agency for a range of clients. You will have familiarity with various research, data gathering and analytics methods, and have demonstrated skill in translating and teaching others how to analyze information into insights that drive communications campaigns.
ights and Creative Strategy (“Account Planning”) you will work in collaboration with research, account management and creative teams, to determine how best to arrive at insights into audience behaviors that ultimately drive messaging, brand, creative, media, digital and communications strategy.
10+ years of professional experience in agency or corporate marketing or communications environments in an account planning or creative strategy role
7+ years of managing teams of creative strategists/ account planners
Ability to inspire and guide teams -- to elevate strategic thinking across the entire organization,
Helping account teams uncover and deliver insights that lead to smart, impactful communications platforms
Collaborating with creative teams to build strategic communications across social and paid channels
Leading strategic development with passionate new business teams to arrive at a single-minded creative idea
Master of building a network of internal and external planners and strategists, and to bring the right resources to account teams to address client needs
Ability to develop repeatable best-practice techniques that can be deployed across the organization, and to hold teams accountable for applying them
Expertise in understanding how to apply market research, opinion research and other data to brand and communications campaigns
Ability to translate research into compelling insights and assure that those insights align with core strategies and drive superior program results
Familiarity with data gathering, research tools & resources such as Iconoculture, Mintel, Foresight Factory etc.
Strong written, verbal and presentation skills, as well as a track record of building peer and client relationships
Self-starter with comfort working in a fast-paced, collaborative, matrixed environment
What you will do:
Lead a growing, highly in demand team of talented strategists
Craft and deliver winning new business and client presentations
Leverage emerging insights and events to re-shape assignments, and optimize campaign strategies based on performance data
Assist in the crafting and evaluation of primary quantitative and qualitative research to segment audiences, identify influencers and uncover insights
Actively contribute to client meetings, creative brainstorms and strategy sessions
Cultivate fruitful relationships with key decision-makers across the business including creative and digital strategists, research/analytics experts, and account teams
Use subscription data tools and partner with data analytics experts when it makes sense, and get scrappy the rest of the time
Read endlessly and understand fast-moving social and cultural issues
Bachelor’s degree in Marketing/Communications, or similarly applicable field is required; Master’s degree is highly preferred.
8-10+ years of marketing and communications experience required with applicable project/program management experience.
Minimum of 3-5 years’ experience in leading and management of a diverse team
Proven success in establishing relationships, being a high bandwidth communicator, with a track record of excellent collaboration
Travel: may on occasion need to travel, up to 20%
Solid organizational and project management skills.
Self-motivated and able to adapt quickly to changing priorities and tight deadlines.
Possess exceptional communications skills.
Client and business environment, Customer service orientation is a must. Job pressure may exist.
Must be able to work more than 40 hours per week
Experience working globally or with colleagues in multiple locations
Strong presentation and consulting skills along with the ability to read, write and speak English
Ability to lift up to 15 lbs.
WE is one of the largest communications and integrated marketing agencies in the world. We’re independent, we’re all about our people — both our clients and our employees — and we believe in the power of communications to move audiences to positive action.
For more than 30 years, we have been helping translate complex innovations into powerful, persuasive stories. Our sector expertise across key verticals — including technology, healthcare, consumer, and brand purpose — translates into insights and strategies that are informed, current and credible.
We work with companies that are embracing the ever-evolving digital world to reinvent themselves, to deliver new value to their customers or reach them in new ways and ultimately improve people’s lives.
Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.
Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.
Posting Location Display Name : United States-WA-Seattle
External Company URL: www.we-worldwide.com
Street: Civica North Tower