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Be unstoppable with us! T-Mobile is synonymous with innovation-and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we're shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won't stop! The Senior Manager, Customer Marketing Communications Strategy will lead a team of experienced Marketing Communications Strategists through the development of annual, quarterly, journey-driven and reactive plans, strategies and executions that drive overall churn reduction, revenue & loyalty growth for existing customers of T-Mobile. This includes bridging strategic plans between line-of-business (commercial) teams, cross-functional partners across Brand Marketing and Creative, Marketing & Sales Channels, and Insights and Analytics teams. This role will set the vision for omni-channel marketing strategies and plans that leverage owned marketing channels and omnichannel presentment across Care, Retail & Digital that align to company priorities and deliver on customer objectives. The candidate should have a thorough understanding of priority audiences/cohorts and how they should be integrated into the plans and balanced across the enterprise. An understanding of the evolving MarTech/AdTech space and the ability to articulate and positively orchestrate complex marketing plans across multiple channels and teams are critical for success. In addition, this position is pivotal to ensuring execution of targeted marketing programs across all functional marketing areas are consistent and to ensure the product experience, digital transformation and contextual customer marketing priorities are met. This opportunity is a challenging and meaningful role for a marketing leader with a passion for building comprehensive capabilities and leading cross-functionally across the Marketing organization. Develop marketing strategies and manage integrated marketing plans that deliver to customer priorities/goals and further our business transformation. Leverage data, analytics and segmentation to identify opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectives Owns and authors marketing plan; Works closely with leadership across functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget. Partners with commercial strategy and internal creative teams along with agencies on creation of world-class communications and collateral that speaks to the audience and campaign objectives. Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance. May lead/mentor other managers and influence cross-functional teams. Qualifications: 7+ years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands, preferably in the ISP industry. 2+ years delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. Must have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical. Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. Campaign leadership skills - end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment. Bachelors degree, Masters preferred. Knowledge, Skills & Abilities: