Experience Inc. Jobs

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! This Senior-level IC will be responsible for delivering key outcomes through web/app experiences. While they will not manage a team, they will be responsible for leading in a matrixed cross-functional environment and peer mentorship of other more junior members of the team. The right candidate will possess superior communication skills and a high level of executive presence as a primary responsibility will be partnering with Marketing, Lines of Business, and Creative teams ensuring enterprise campaigns are delivered in the digital channel in the optimal way and agreed quarterly targets are delivered. The right candidate has a bias to action and is outcomes-driven with accountability for KPIs across the prospect and base customer lifecycle, spanning activation, conversion, onboarding, engagement, retention, cross-sell, win-back, and saves. This data-driven position is comfortable leveraging data to define and influence innovative experiences that increase customer satisfaction, drive online and omni-channel sales, and reduce costs. The right candidate embraces experimentation and learning and is energized by the spirit of continual improvement. The position requires a high level of cross-functional collaboration with lines of business, integrated marketing, creative studios, customer care, UX, business insights, etc. This position reports on, analyzes, and uses historical data, site/campaign performance, and research to inform strategy and prioritize work based on business impact. They will influence and support new features and functionality launches to increase activations and support the overall customer experience. Planning & Communication Own and drive web strategy to deliver business outcomes across the prospect and base customer lifecycle, spanning activation, onboarding, engagement, retention, cross-sell, win-back, and saves. Define web strategy, measurement plan, user flows, and creative learning agendas to support business goals and enterprise initiatives as well as analyzing relevant data and insights to optimize campaign and site performance. Leverage valuable trends through data analysis, mapping the customer journey, defining customer segmentation, ideating marketing plans to deliver success against these customer segments and phases, building a testing roadmap, and working with key stakeholders to execute this roadmap. Identify experience gaps to understand customer satisfaction, motivation, etc. to develop deep insights into customer needs and behaviors to help inform traffic strategies and product roadmap. Channel Management & Growth Define and execute tactics, test plans, and optimization across web for Prospect and Customer flows that deliver against acquisition and engagement KPIs to further business outcomes. Own the merchandising and traffic flow to move customers through the funnel and retain them, including customer segmentation and tailored experiences. Create artifacts needed to set up projects for success, including planning materials, impact sizing and forecasts, performance measurement, and applying learnings to optimize results. Identify opportunities for efficiency and automation and work cross-functionally on implementation. Communicate marketing objectives, strategy, and milestones to senior leaders and key stakeholders. Analysis, Optimization & Scale Act as business investor and customer advocate to champion optimal digital experie