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Based in China, this position will work to ensure the development of Brown-Forman brands in travel retail sales channels, in alignment with our brand building philosophy and global brand strategies.

Reporting to the Travel Retail Manager North Asia, this position will be responsible for the day-to-day execution of all travel retail activities in the covered territories of North Asia. The role will collaborate with GTR and local management teams to evaluate market conditions, implement sales and promotional plans and recommend changes.

What You Can Expect

• Provide outlet support for Strategic Accounts business in the North Asia region, with particular focus on Greater China (Hong Kong, Macau, Taiwan) including S. Korea & Japan)

• Develop strong working relationships with targeted key account staff to secure optimal retail brand exposure and dominate at the point of purchase

• Work directly with key retailer personnel, including retail and store managers, to identify and act upon profitable growth opportunities

• Proactively identify and exploit brand building opportunities through permanent merchandising and promotional activities utilizing the 360 process

• Collaborate with team to manage on A&P budget, particularly in terms of POS material

• Work directly with B-F Customer Service and Supply Chain to effectively manage forecasting and any logistical challenges

• Day to day management of B-F Brand Ambassadors across the region

• Conduct regular staff trainings in all key locations, focusing not only on B-F dedicated BA’s, but also with key retail personnel

• Ensure best in class execution of all promotional activations

• A&P budget review and processing of invoices

• Activation / evaluation of each promotion set to a high standard and check in regularly

• Optimizing visibility of our brands at the point of sale

• Development of B-F business at store level through building effective relationships with store personnel

• Coordinate pricing and supply chain communications with both internal stakeholders and customers assigned

What You Bring to the Table

• Degree in sales or marketing, and 1-2 years’ sales experience; or 5+ years of relevant experience

• A team player, with ability to work both autonomously and in a matrix organization

• Strong oral and written communicator

• Strong and confident presentation and training skills

• Strong organizational skills

• Fluent spoken and written Chinese (must) and English

• Fully literate in Microsoft Office (Excel, Powerpoint, Word) & Google Suite

• Willing to travel extensively (approximately 40% of time)

What Makes You Unique

• Spirits industry experience

• Global Travel Retail industry experience

• Other relevant languages (Korean, Japanese, etc)

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Nothing Better- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#GTR

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

Function: Sales

City: Beijing

State: Beijing

Country: CHN

Req ID: JR-00007950