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Bausch Health Digital Marketing Specialist in Beijing 2, China

Bausch Health Companies Inc. (NYSE/TSX: BHC) is a global company that develops, manufactures and markets a range of pharmaceutical, medical device and over-the-counter products, primarily in the therapeutic areas of eye health, gastroenterology and dermatology. We are delivering on our commitments as we build an innovative company dedicated to advancing global health. Each day, Bausch Health products are used by over 150 million people around the world.

Our approximately 21,000 employees are united around our mission of improving peoples lives with our health care products, and we manufacture and market health care products directly or indirectly in approximately 100 countries.

This individual will leverage a deep understanding of digital marketing best practices to implement data-driven programs integrating SEO, paid search, social media, email marketing, and web. This position also will establish and be accountable for KPIs to evaluate campaign performance, acting on key insights and continually driving improvements.

Primary Duties and Responsibilities:

Drive Execution of Digital Campaigns and Key Market Initiatives to generate leads for sales organization that eventually convert to revenue:

  • Recommend innovative approaches, disruptive tactics, and expanded use of digital marketing strategies to accelerate growth and adoption in key customer segments.

  • Deploy national and local key market campaigns, integrating SEO, paid search, social media platforms (WeChat, Weibo, Red, Soyoung, Meituan, Tiktok), ecommerce platforms (Ali, JD etc)_email marketing and website engagement strategies.

  • Evaluate, recommend, and manage digital agencies, budgets, and creative partners to develop campaigns from concept through execution, including identifying and tailoring content, selecting channels, managing budgets, and reporting on performance in collaboration with brand managers.

  • Recommend, build, and automate campaigns to engage, inform and motivate key prospects, customers, and targeted physician segments.

  • Guide development of content and creative for patient- and physician-facing digital campaigns in collaboration with brand managers and creative agencies.

  • Manage and comply with advertising and promotional material review process.

Implement and Optimize Use of Marketing Technology:

  • Audit and improve the use of marketing technology platforms to automate and scale, including website (WordPress), marketing automation (Salesforce, Marketo and eventually event management platforms (e.g., Cvent).

  • Drive website and WeChat evolution and performance improvements, including 4-D authenticity, conversion rate optimization and content recommendations to support physician, Advanced Practice Providers (APPs) and patient journeys

  • Evolve email marketing strategy, automations, and list maintenance practices

Drive Marketing Effectiveness with Analytics & Measurement:

  • Lean on deep analytical skills to build dashboards that establish benchmarks and performance goals; provide routine updates to marketing and commercial leadership and implement continuous improvements based on insights.

  • Measure and report on the performance of all digital marketing campaigns, creating KPIs and dashboards to assess program effectiveness, i.e. impressions/reach, CTRs, CPC, leads

  • Routinely mine data for trends, insights, and opportunities to optimize spend and improve efficiency across campaigns


  • Bachelor's degree required

  • A minimum of 3 years of digital marketing experience, preferably in medical device, healthcare, or other regulated industry

  • Working knowledge of Marketo is preferred

  • Preferred experience: social media platforms (WeChat, Weibo, Red, Soyoung, Meituan, Tiktok), ecommerce platforms (Ali, JD etc)_

  • Additional preferred experience: website (WordPress)

  • Highly analytical and detail-oriented; high degree of work integrity, accuracy and adherence to policies and procedures; superior problem solving and critical thinking skills

  • Excellent written, verbal, and presentation skills

  • Ability to thrive in a fast-paced start-up environment

  • Ability to travel up to 25%

This position may be available in the following location(s): [[location_obj]]

Bausch Health Companies Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates collaboration.

If a candidate needs a reasonable accommodation/adjustment due to physical or mental health impairment for any part of the application process, they are encouraged to send their request to humanresources@bauschhealth.com or call 908-927-1400 and let us know the nature of the request and their contact information. Please be sure to include the job requisition number.

Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.

To learn more please readBausch Health's Job Offer Fraud Statement (https://protection.greathorn.com/services/v2/lookupUrl/c29afa19-107c-4ce0-9f8c-cdaacd1f6318/176/6d14a0b2d6ae791286e49cc8358d2a3ef29730f9) .

Bausch Health is an EEO/AA employer M/F/D/V.