Job Information
Louisiana Department of State Civil Service PUBLIC INFORMATION DIRECTOR 1 (MANAGEMENT & FINANCE) in Baton Rouge, Louisiana
PUBLIC INFORMATION DIRECTOR 1 (MANAGEMENT & FINANCE)
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PUBLIC INFORMATION DIRECTOR 1 (MANAGEMENT & FINANCE)
Salary
$4,177.00 - $8,194.00 Monthly
Location
Baton Rouge, LA
Job Type
Classified
Job Number
DENR-OS-2024-196320-MMR
Department
DENR-Office of the Secretary
Division
Management and Finance
Opening Date
06/20/2024
Closing Date
6/30/2024 11:59 PM Central
Description
Benefits
Questions
Supplemental Information
Office of the Secretary – Human Resource Division
The Office of the Secretary (OS) is responsible for providing quality fiscal, human resources, and administrative services to ensure the achievement of the mission and objectives of the Department of Energy and Natural Resources (DENR).
The Human Resources Division provides a complete catalog of human resources services to the offices and employees of the Department of Energy and Natural Resources. Services provided include employee administration, interpreting State Civil Service rules, training and development, staffing and compensation, as well as support with the Family Medical Leave Act (FMLA) and the Americans with Disabilities Act (ADA). Additionally, the HR Division provides strategic and innovative support and guidance to address organization needs and workforce planning.
Employees are eligible for flexible work schedules upon hire and up to two (2) days of telework after six (6) months.
Location and Position Information:
This Public Information Director 1 is located within the Human Resources Division and reports to the Human Resources Director. This position serves as the internal communications manager and is responsible for managing the internal public information program, to include serving as the webmaster for the department intranet and social media accounts, for the Department of Energy and Natural Resources (DENR). The incumbent of this position ensures that all published content is accurate, up to date, accessible to all users, and presented in an easy-to-understand format.
Additionally, this position oversees DENR branded content, publications, and other communications materials. He/she will oversee the development, distribution, branding, alignment, and maintenance of all print and electronic materials provided to internal and external stakeholders. Additional duties may be assigned as needed by the Human Resources Director or other member of the executive leadership team.
Duties and responsibilities include, but are not limited to the following:
Manages the development and implementation of a strategic internal and executive communications plan by aligning internal and executive messaging with the agency’s vision, mission, and culture.
Establishes an internal communications strategy in conjunction with executive leadership.
Manages and maintains the agency’s internal communication tools, ensuring they are up-to-date, user-friendly, and aligned with the agency’s goals and values.
Ensures organizational initiatives and projects are successfully communicated to employees and stakeholders.
Plans, edits and writes content for a variety of internal communications mediums, such as a department intranet, monthly newsletters and/or agency-wide email communications.
Ensures internal communication messages are consistent across all mediums and for different departments/offices of the agency, as well as external communication messages.
Responds to feedback from staff and adjust communications content accordingly.
Manages the development and oversees the implementation of the internal communications strategy for the organization, including key messaging, communication channels, and tactics
Works with key stakeholders across the agency to ensure that all internal communication is aligned with agency objectives, vision, mission, and culture.
Monitors and measures the effectiveness of internal communications, and makes recommendations for improvement based on feedback and data analysis.
Coordinates and oversees all special event efforts on behalf of DENR, including the planning, coordination, and implementing fundraising, Employee Appreciation activities, blood drives, flu shot clinics, etc.
Organizes and facilitates employee engagement activities, agency meetings, workshops and surveys.
Manages internal events and other initiatives to promote employee engagement and strengthen the culture of the agency.
Manages the design and production of graphics in line with the department’s branding, including website graphics, social media graphics, mobile app graphics, vehicle decals, billboards, annual reports, logos, brochures, posters, flyers, trade show banners, PowerPoint presentations, newsletters, and promotional items.
Manages the development and implementation of an agency-specific style guide.
Designs informative and visually appealing info-graphics through the use of graphic design software, and regularly updates the digital signage on the DENR floors within the LaSalle Building.
Performs all other duties and special projects as assigned by the Human Resources Director, Deputy Undersecretary, and/or Undersecretary.
Preferred Qualifications:
Preference will be given to applicants with previous experience in professional editing, and is expected to be familiar with technology-based programs and software such as Adobe, Canva, etc. The person selected for this position should have excellent skills related to organization, communication (both written and verbal), project management, and critical thinking, as these skills are essential to success in this position.
**Note regarding the advertised pay range: The maximum amounts listed are the maximum salary amounts a person can make at each level over their career andnot the amount we are allowed to pay a new hire.
This vacancy is being announced as a classified position and is open to all qualified applicants. This position requires the selected applicant to serve a minimum probationary period of twelve (12) months. A current, permanent status state employee may be required to accept a probational appointment in lieu of promotion. Additional Vacancies may be filled from this announcement within 90 days of the closing date.
Application Process:
To apply for this vacancy, click on the “Apply” link above and complete an electronic application, which can be used for this vacancy as well as future job opportunities.Applicants are responsible for checking the status of their applications to determine where they are in the recruitment process.Further status message information is located under the Information section of the Current Job Opportunities page.
A copy of your college transcript MUST be submitted by the closing date of this announcement. This may be done by way of an attachment to your online application and/or by fax/mail.Applicants possessing an international degree must submit an equivalency evaluation statement with their application. This may be done by way of an attachment to your online application.
Transcripts can either be mailed or faxed to the Louisiana Department of State Civil Service. Fax: 225-219-1041. Mailing Address: Department of State Civil Service, P.O. Box 94111, Capitol Station, Baton Rouge, LA 70804-9111.
Resumes WILL NOT be accepted in lieu of completed education and experience sections on your application.Applications may be rejected if incomplete.
For further information about this vacancy contact:
Human Resources Division
Department of Energy and Natural Resources
PO Box 94396
Baton Rouge, LA 70804-9396
Email: DENR-Recruiting@la.gov (DNR-Recruiting@la.gov)
The Department of Energy and Natural Resources is a State As a Model Employer (SAME) agency that supports improved employment opportunities for individuals with disabilities. For more information on employment-related resources available for those with disabilities, refer to the Louisiana Employment Resources Guide at http://www.laworks.net/Downloads/LRS/EmploymentResourceGuide_2018.pdf.
The Department of Energy and Natural Resources is a participant in the E-Verify system for identification and employment eligibility purposes.
Minimum Qualifications
MINIMUM QUALIFICATIONS:
A baccalaureate degree plus four years of professional level experience in marketing, public relations, library science, and/or the research, written preparation and dissemination of information to the public or on behalf of an organization to its customers through such medium as publications, broadcasting, Internet web pages, social media, or public speaking.
SUBSTITUTIONS:
Experience in marketing, public relations, library science, and/or the research, written preparation and dissemination of information to the public or on behalf of an organization to its customers through such medium as publications, broadcasting, Internet web pages, social media, or public speaking will substitute for the required degree on the basis of one year of experience for thirty semester hours of college.
A baccalaureate degree with twenty-four semester hours in English, speech, journalism, marketing, mass communications, broadcasting, library science, public relations, or a combination of the above courses to total twenty-four semester hours will substitute for one year of the required experience.
Graduate training which included a combination of eighteen semester hours per thirty in English, speech, journalism, marketing, mass communications, broadcasting, public relations or library science will substitute for one year of the required experience.
A master's degree in English, speech, journalism, marketing, mass communications, broadcasting, public relations or library science will substitute for one year of the required experience.
A baccalaureate degree with twenty-four semester hours in English, French, speech, journalism, marketing, mass communications, broadcasting, or public relations, or a combination of the above courses to total twenty- four semester hours will substitute for one year of the required experience.
Graduate hours which included a combination of eighteen semester hours per thirty in English, French, speech, journalism, marketing, mass communications, broadcasting or public relations will substitute for one year of the required experience.
A master's degree in English, French, speech, journalism, marketing, mass communications, broadcasting or public relations will substitute for one year of the required experience.
NOTE:
Specialized college credit will substitute for a maximum of one year of the required experience.
NOTE: Any college hours or degree must be from an accredited college or university.
NOTE:
Graphic design, graphic art and technical jobs in radio/TV production will not be considered as qualifying. Some examples of technical radio/TV production jobs include but are not limited to TV camera operators, directors, production technicians, sound technicians, or video technicians. In addition, retail sales is not qualifying under marketing.
Job Concepts
Function of Work:
To plan and administer all communications, public relations, and/or web page goals and objectives for an office or small agency.
Level of Work:
Manager.
Supervision Received:
Broad direction from a higher level Public Information Director, administrator, or agency secretary.
Supervision Exercised:
May supervise Public Information Officers, clerical and other technical employees.
Location of Work:
May be used by all state agencies.
Job Distinctions:
Differs from Public Information Officer 3 by the presence of responsibility for all public information initiatives within an office or small agency and/or supervision of professional public information officers.
Differs from the Public Information Director 2 by absence of responsibility for all public information initiatives for a large agency.
Examples of Work
Serves as agency or office spokesperson with the media, community, and in crisis situations.
Serves as division director.
Addresses legislative issues impacting the department with the media.
Serves as web administrator and electronic commerce administrator for the office or agency, providing information to the web page.
Approves all information entered on the agency's web page by lower level webmasters.
Develops training programs and conducts training of agency media liaisons and webmasters.
Develops and implements public relations programs for both ongoing and new programs within the agency or office. This includes the preparation of news releases, fact sheets, media advisories, brochures, posters, press conferences, articles, PSAs, audio video programs, and/or billboards.
Develops and implements agency Web Page Policy.
Develops and implements agency Media Relations Policy and Media Relations Plan.
Develops and implements agency Crisis Management Plan.
Designs agency web page, selects web page software and appropriate technology to use on the web page.
Develops and publishes agency news to the Louisiana State web page daily or as needed.
Successfully achieves communications, public relations, and/or web page goals and objectives for the office or small agency.
Interprets agency programs for the media and the public, including technical areas peculiar to that agency.
Identifies potential public relations problems and advises agency officials of appropriate preventative actions.
Influences top level staff to take specific actions regarding public relations activities.
Justifies agency decisions in negotiating on whether program actions should be reported on to the public by the media.
Oversees agency use of contracted advertising and public relations.
Manages the communications, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary adjustments
and approving and reviewing expenditures.
Interacts with top level agency staff, news media representatives, other agency public relations officials, legislators, federal agency and international organizations representatives, the governors press office, and corporate executives on issues relating to public relations activities within the department or office.
Has functional authority over up to several hundred agency or office media liaisons on quarterly public relations campaigns.
Conducts regular public relations campaigns with assistance of agency media liaisons across the state.
Indirectly supervises up to several hundred agency or office media liaisons on quarterly public relations campaigns.
Responds to electronic commerce inquiries for the office or agency.
Indirectly supervises high level administrative staff on the public relations task force in planning and implementing annual public relations campaigns for the office or agency.
Initiates, develops and maintains media contacts for disseminating information.
Persuades the media to report or not to report on agency programs.
Develops audio video presentations.
Researches materials for and writes speeches on selected topics for agency executives.
Conducts marketing for agency programs, services, and Louisiana products.
Louisiana State Government represents a wide variety of career options and offers an outstanding opportunity tomake a differencethrough public service. With an array of career opportunities in every major metropolitan center and in many rural areas, state employment provides an outstanding option to begin or continue your career.
As a state employee, you will earn competitive pay, choose from a variety of benefits, and have access to a great professional development program:
Insurance Coverage More information can be found at https://info.groupbenefits.org/
Parental Leave– Up to six weeks paid parental leave
More information can be found athttps://www.civilservice.louisiana.gov/Parental-Leave/Default.aspx
Holidays and Leave – State employees receive the following paid holidays each year:
New Year's Day
Martin Luther King, Jr. Day,
Mardi Gras,
Good Friday,
Memorial Day,
Independence Day,
Labor Day,
Veteran's Day,
Thanksgiving Day and Christmas Day.
* Additional holidays may be proclaimed by the Governor
State employees earn sick and annual leave which can be accumulated and saved for future use. Your accrual rate increases as your years of service increase.
Retirement – State of Louisiana employees are eligible to participate in various retirement systems (based on the type of appointment and agency for which an employee works). These retirement systems provide retirement allowances and other benefits for state officers and employees and their beneficiaries. State retirement systems may include (but are not limited to):
Louisiana State Employees Retirement System (www.lasersonline.org). LASERS has provided this video (https://lasersonline.org/wp-content/uploads/2016/07/Your_Retirement_System.mp4) to give you more detailed information about their system
Teacher's Retirement System of Louisiana (www.trsl.org),
Louisiana School Employees Retirement System (www.lsers.net), among others
01
Do you have professional level experience in marketing, public relations, and/or in the research, written preparation and dissemination of information to the public or on behalf of an organization to its customers through such medium as publications, broadcasting, Internet web pages, social media, or public speaking?
02
If you answered YES to the previous question, please indicate which experience included in your application provided you with this experience. If you answered NO, enter "N/A."
03
Do you have experience with developing and implementing a strategic internal communication plan?
04
If you answered YES to the previous question, please indicate which experience included in your application provided you with this experience. If you answered NO, enter "N/A."
05
Do you have experience with developing a communication and branding style guide?
06
If you answered YES to the previous question, please indicate which experience included in your application provided you with this experience. If you answered NO, enter "N/A."
07
Do you have experience with designing informative and visually appealing info-graphics through the use of graphic design software?
08
If you answered YES to the previous question, please indicate which experience included in your application provided you with this experience and list the software you have previously used. If you answered NO, enter "N/A."
Required Question
Agency
State of Louisiana
Address
For agency contact information, please refer to
the supplemental information above.
Louisiana State Civil Service, Louisiana, 70802
Phone
(866) 783-5462
Website
http://agency.governmentjobs.com/louisiana/default.cfm
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