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What you'll be doing...
The Integrated Marketing Communications Senior Manager position is an integral part of the Public Sector Marketing and Sales Enablement team and will be responsible for managing the strategy, conceptualizing, and executing of internal communications initiatives for the Public Sector sales organization.
The role requires strong message development and discipline, creative idea generation with a focus on project management and execution, and integrated communications tactics that take advantage of earned, paid, and owned channels and activities. Core to this role is the ability to work collaboratively and creatively in service of the State, Local, Federal Government, and Public Safety sales and support segments while maintaining alignment and connection to Verizon's priorities.
Specifically, this multidimensional position requires extensive engagement and collaboration with key company stakeholders (marketing, finance, operations, contracts, BGCO, communications team colleagues, etc.) to gather data, strategy, feedback, and other inputs to execute the communications being delivered to the field.
The candidate will regularly ideate, pitch, and execute on behalf of Verizon Business products and services storytelling, network expansions and upgrades, as well as initiatives that often cut across the entire organization. In addition, this person will be expected to develop and maintain relationships with peers in the Business Markets and Global Enterprise segments to drive partnership, visibility, and consistent storytelling around Verizon Business' key initiatives.
This position requires keen communications intuition, stellar writing, and interpersonal skills, strong executive presence, a team-player approach, and the ability to connect dots across all areas of the business.
The ideal candidate will be a communications professional who can navigate strategically and independently throughout a large organization with a focus on measurable program success, including increasing awareness of the field and driving the sales funnel on behalf of the Public Sector organization. Key audiences consist of VTeamers in Public Sector Sales, Marketing, Sales Enablement, Operations, and Product.
Specific responsibilities include the following, but not limited to:
Serving as a key contributor and member of the Public Sector Marketing and Sales Enablement organization and overall VBG Marketing and Sales Enablement communications teams.
Serving as a communications expert with proven storytelling strategies and a history of innovative campaigns across traditional, internal and social media.
Aligning with corporate strategies and messaging.
Driving the strategy and execution of communication messages and tools, which includes project planning, collecting field feedback, deploying, measuring, and evaluating communication campaigns.
Sharing information with employees in creative, simple, digestible ways.
Interfacing regularly with internal groups, including Social, Marketing, Sponsorships, Employee Communications, Network, and Media groups; and business product managers to execute communications strategy, drive program narrative, garner visibility, and increase sales.
Reporting regularly on employee engagement and communication metrics.
Bachelor's degree or four or more years of relevant work experience.
Six or more years of relevant work experience.
Four or more years of creative experience including graphic design and video.
Two or more years experience in program design/management.
MBA or Bachelor's degree in Communications, Journalism or related field.
Experience bringing new products/solutions to market via innovative campaigns.
Deep experience in marketing and sales enablement to large enterprise and/or public sector customers.
Proficiency in analyzing large datasets to derive actionable insights.
Proven ability to understand complex business issues and how they impact the bottom line and develop strategic public relations/marketing/communications programs with measurable results.
Experience leading complex initiatives by working in a tightly integrated manner across business units and partner organizations.
Excellent communication skills both in spoken and written word with a passion for making news and driving engagement.
Stellar organizational and project management skills with demonstrated ability to manage multiple priorities to successful completion.
Strong interpersonal communication skills. Capable of building successful relationships with internal stakeholders, including those at the executive level.
Sound judgment and a high degree of professionalism, maturity and confidentiality.
A passion for creating and sustaining a workplace culture where everyone feels a sense of connectedness and belonging.
Familiarity with tools such as Google Analytics, CRM software, and data visualization platforms like Tableau.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $105,000.00 and $212,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.