Veralto Regional Product Manager in Barueri, Brazil
Product line management – profitably grow market share, develop and execute the regional business plan and portfolio strategy, identify and drive actions to achieve financial targets, and support new product development activity.
Regional product line reporting – provide analysis and insight to the management team on the status of the product line(s), including funnel health, win/loss analysis, areas of growth, risk to plan achievement, changes in market dynamics, etc.
Competitor and market assessment - Capture, analyze and present competitor and market data (trends, pricing, segment, news, implications to regional value maps); provide recommendations and action plan for competitive responses
Strategic and product planning – Support the development of the annual strategic plan, identifying new growth opportunities and driving growth for targeted segments using data collected through VOC collection and financial, market, and pricing analysis.
New Product Development - represent region in global processes, e.g., P2P (Problem to Process) – market/opportunity sizing/customer needs and priorities and Launch Excellence; provide New Product Development screen input to include volumes, lifetime revenue/margin, local price points, and market size
Product positioning and expertise - support local sales and commercial teams on product training, value prop., competitive positioning, etc. to gain share.
Sales Support – Assist the sales organization to target and close opportunities; including development of target prospecting lists to grow the sales funnel, creation of strong value selling materials, product promotions, participation in sales calls, and additional market, application, and product research as needed.
Pricing and margin - Drive local pricing, product mix, and margin efforts to achieve annual targets
Forecasting/planning – Provide visibility to the manufacturing/ops teams of expected product sales trend changes, new product launches and discontinuations, large deals, etc. to allow us to adjust inventory levels to support the business
Commercialization – Lead new product launches and drive revenue achievement for the region, manage product lifecycle and execute End of Life (EOL) programs
50% of the time is expected to be dedicated in customer discussions, supporting the sales team and GM, throughout Latin America
Lead PSP (Problem Solving Process), VOC (Voice of Customer) and VOS (Voice of Sales) in product line responsibility
Monthly review with GMs to define and align priorities needed to reach Plan (Sales volume and Margin)
Direct interaction with Head Quarter to address gaps, back orders and special needs
Participate in Global and HQ meetings to develop and influence new products and solutions to address the LA market needs.
Education – Required: bachelor’s degree in a Technical field with Marketing. MBA preferred.
Work Experience – A minimum of 5 years product management experience in Latin America (or similar customer facing roles with technical product), preferably with experience promoting industrial products in a B2B environment combined with the experience of working in consulting companies.
Special Skills –Strong marketing, financial and analytical capability; high level of computer literacy with proficiency in Excel, PowerPoint and Word. Solid understanding coding industry is a plus.
Language: English (spoken and written); Spanish (spoken)
Travel Required – 30-40% of the time
Strong business acumen of business levers (customer focus, value proposition, product positioning, lead / demand generation, price and margin, product mix, channel, etc.) and ability to use them to drive the business
Use of continuous improvement tools to drive growth for the portfolio
Ability to influence indirect teams in order to build a product champion network and to drive cross functional teams toward a common goal through consensus
Ability to multi-task and prioritize deliverables
Customer intimacy at gemba to understand application specifics
Understanding of the packaging industry and market dynamics to translate product features and benefits into targeted value propositions to win more deals
Strong communication skills to be able to drive the local view into global strategy, provide effective training, and articulate customer pain points across all levels of the organization
At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
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Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
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