Job Information
Fairmont Public Relations Manager in Banff, Alberta
Company Description
Join the team at Fairmont Banff Springs. Set in one of Western Canada’s most spectacular alpine destinations, Banff offers a unique community of hospitality enthusiasts, outdoor adventure seekers, artists, entertainers, and families alike. It's the perfect work/life combination.
Job Description
Public Relations Manager
Under the leadership of the Regional Director of Public Relations and the Director of Sales & Marketing, Fairmont Banff Springs, the primary responsibility of this role includes executing on strategic PR tactics that will increase destination awareness and maximize revenue generation for the resort.
In conjunction with Canada’s Western Mountain Collection and Fairmont corporate office, the successful candidate will also specialize in leveraging this world-renowned property’s unique selling proposition and maximizing exposure through strategically vetted PR, travel media and influencer opportunities, and supporting activations for maximum amplification. This role will also lead the management of brand reputation and crisis communications, as well as maintaining strong alignment with marketing to ensure brand consistency and messaging.
What is in it for you:
Subsidized staff accommodation provided on-site for full time status employees
One complimentary meal per shift in our staff cafeteria (additional meals can be purchased for $4/meal)
Comprehensive benefits package (Medical, Vision & Dental) including extended benefits like; Mental Health (up to $5,000/year), Orthodontics (up to $2,500/year), Fertility Drugs and Gender Affirmation (Lifetime maximum of $10,000) for full time permanent status employees
Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full time permanent status employees
Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties world-wide
Access to the Mountain Explorer Travel Program – exclusive room rates for colleagues, which includes 50% off all food & beverage when staying at Fairmont Resorts in Lake Louise, Jasper & Whistler (subject to availability)
Comprehensive wellness platform (LifeWorks) for employee mental health and wellbeing support
Discounts while using our resort’s Food & Beverage Outlets, Fitness Centre, Spa and Fairmont Banff Springs Golf Courses
Automatically added to our resort’s Colleague Lifestyle Program which includes access to staff activities and events
Opportunity to develop your talent and grow within Fairmont Banff Springs and over 5,000 properties with Accor
What you will be doing:
Reporting to the Regional Director of Public Relations (RDPR), with a strong dotted line to the Director of Sales & Marketing (DOSM) at Fairmont Banff Springs, this role will deliver on aligned PR strategies in order to stimulate and support sales initiatives and overall hotel revenue objectives.
Coordinate individual and group travel media familiarization trips.
Host key travel media on property; evenings and weekends as required.
Contribute to constructive teamwork and a collaborative environment with the marketing team.
Support content creator collaborations alongside the marketing manager, as well as the resort’s influencer marketing strategy, including vetting, setting KPIs, and following-up in accordance with resort policies and needs.
Coordinate photo and film shoots on-site with traditional media as necessary.
Act as spokesperson for the resort and as a member of the crisis management team.
Manage media inquiries and interview requests, including drafting of key messaging and ensuring spokesperson readiness (e.g. GM).
Provide PR amplification for on-property special event activations, including execution of relevant media launches.
Leverage existing travel media relationships, and cultivate new contacts within the Canadian, US and target international market networks.
Attend relevant media marketplaces as required.
Develop and distribute press releases, and support internal guest / Heartist communications as needed.
Collaborate with regional PR team to maintain an updated centralized media database.
Update and maintain resort press kit, pressroom, and story starters. Keep corporate PR and agencies informed of all news.
Update regional media calendar on a weekly basis.
Submit monthly, mid-year, and annual PR reports to hotel executive team and corporate office, and compile PR updates as needed.
Pursue key influential awards and execute nominations accordingly.
In coordination with the DOSM, undertake other tasks and duties that may be required from time to time at the resort.
Coordinate photo and film shoots on-site when necessary.
Other dutities as assigned
Qualifications
Your experience and skills include:
3-5 years’ public relations and communications experience in the luxury hotel sector preferred
Established database of Canadian, USA and international travel media & influencer contacts
Excellent writing skills
Crisis communications and online reputation management experience required
Experience utilizing Cision or other media monitoring and distribution platforms
Experience with influencer analysis tools, like Hype Auditor
Ability to prioritize numerous projects with competing deadlines
Articulate, professional, mature, self-motivated and energetic team-player
Highly responsible and reliable
University / College degree in a related discipline an asset
Additional Information
Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.
Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
Why work for Accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.
Discover the life that awaits you at Accor, visit https://careers.accor.com/ Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS
APPLY TODAY: For more information on working and living in at Fairmont Banff Springs, please visit www.banffspringsjobs.com.
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