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Under Armour, Inc. Sr. Software Engineer - SFMC (REMOTE) in Baltimore, Maryland

Sr. Software Engineer - SFMC (REMOTE)




Baltimore, Maryland

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace. Employees must live in the United States.

The Under Armour Global Technology team is seeking a Sr. Software Developer. In this role, you will work with a team to strategically develop, maintain, and guide the growth of the Salesforce Marketing Cloud (SFMC) platform for the enterprise. You will partner with colleagues from around the Enterprise to drive the strategic adoption of the platform, ensure business and customer value realization, and successfully manage the day-to-day technical development of data integrations, scalable Contact Builder attribute groups, SQL-based query automations, strategic data extracts, dynamic emails via Content Builder, and event-driven journeys via Journey Builder and Interaction Studio.

Essential Duties & Responsibilities

Software Development

  • Participate in agile delivery activities such as design, estimating, retrospectives and continuous improvement

  • Create SQL-based query activities for audience segmentation, reporting and data extracts

  • Email & Cloud Page Coding

  • Provide Front-end html and javascript & HTML coding in support of Cloud Pages; ideally, help move to template-based emails

  • Use Contact Builder & data relationships to organize data

  • Code Ampscript in support of complex dynamic emails

  • Familiarity with SSJS + Automation Studio to make API calls

  • Experience in Automation Studio for file imports inclusive of encryption/decryption

  • Provide REST support for leveraging SFMC web service to:

  • Trigger communications, journeys, and automations

  • Transfer data into journeys and data extensions

  • Retrieve data from extract tables

  • Expand utilization of SFMC REST web service

  • Familiar with Salesforce connectors (marketing for service/SFCC cartridge)

  • Work with Predictive Intelligence / Einstein

  • Setup new algorithms

  • Product & Content Recommendations

  • Capture relevant technical and business requirements, analyzing inputs and creating Salesforce Marketing Cloud solution recommendations

  • Create, manage, and present an actionable Blueprint that aligns a customer's business needs to the recommended Salesforce Marketing Cloud solution

Maintain Standards

  • Manage support cases with Salesforce or a Managed Service Provider to ensure availability of the SFMC platform, providing on-call support to resolve application issues when necessary

  • Contributes project artifacts to architecture repositories, and ensures ongoing maintenance

  • Manage working relationship with Business Super Users for respective process

  • Guide developers on tagging

  • Collaboration

  • Troubleshooting

Qualifications (Knowledge, Skills & Abilities)

  • Proficiency with Salesforce Marketing Cloud development

  • Contact Builder relational data model configuration

  • SQL-based query activities for audience segmentation, reporting and data extracts

  • Designing and creating automations via Automation Studio

  • Content Builder dynamic email creation

  • REST support for leveraging Marketing Cloud web service to transfer data into journeys and data extensions

  • Build triggered sends, journeys, and automations

  • Landing page and web form creation via Cloud Pages

Education And / Or Experience

  • Bachelor’s Degree in Information System Management, Computer Science, or a relevant business area such as Supply Chain Management preferred, but relevant professional experience will be considered.

Other Requirements

  • 3 years or more hands-on experience designing and developing strategic solutions via Salesforce Marketing Cloud in a corporate environment

  • ITIL certifications are a plus

  • Salesforce Marketing Cloud Administrator experience (desired)

  • SFMC certifications are a plus Licenses/Certifications


  • No relocation provided

  • Remote work option available

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.