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Beacon Street Services Senior Director of Internal Marketing in Baltimore, Maryland

InvestorPlace is looking for a Senior Director of Internal Marketing to oversee the company’s customer monetization efforts in the Baltimore Office.

You’ll be joining a fast-moving, but professional team at IP, with four decades of lessons learned in the financial publishing industry. Plus, you’ll be able to enjoy a vibrant company with a “start-up” feel. If you want to be part of brand new growth opportunities and work with an energetic and enthusiastic team, this is it.

The ideal candidate will be driven to achieve the Company’s ROI for the company’s assets and possess demonstrated marketing acumen with experience in digital marketing in a direct response environment. Here’s the fine print…

  • Manage and continue to build a team of 5+ internal campaign marketers.

  • Build and maintain working relationships with senior executives, editorial staff, other marketing directors, our web group (InvestorPlace.com), the production group, marketing operations group, and copywriters.

  • Conceive, develop, and implement innovative marketing strategies to grow our subscriber base.

  • Measure, analyze and share marketing campaign data (from tools like Tableu and Looker) with stakeholders and prepare recommendations for improvement to the various groups to maximize customer monetization.

  • Collaborate closely with other stakeholders including copywriters, marketers, the production team, and the editorial teams to deploy our event marketing efforts.

  • Develop and grow strategies to drive optimal “monetization” of our internal marketing lists.

  • Execute multivariate testing plans and provide recommendations to continuously improve the product and web event funnels.

  • Lead the Campaign Directors, Internal Affiliate Director, List Inventory Director and the direct mail group to follow a strategic plan and long term marketing schedule.

  • Primary responsibility is to communicate data and ensure best practices to drive optimal monetization of our email lists, database, and web traffic for all of our franchises

  • 5-10 years of demonstrated marketing and advertising management with expertise in subscription marketing a must.

  • Financial subscription marketing with a focus on web or email marketing is preferred.

  • A strong desire to grow a “tribe” customer base using a variety of online and offline outlets.

  • Ability to use math and spreadsheets to effectively analyze data to determine the success and failure of promotional campaigns.

  • Experience with data analysis tools like Tableu, Looker, Power BI, FineReport or Excel PIVOT tables required.

  • Experience with email and marking platforms like Exact Target or Salesforce Marketing Cloud a huge plus.

  • Familiarity with email, affiliate, campaign build, product launch, live selling event, and lead registration campaigns is a must.

  • The ability to discern great financial marketing copy from the mediocre is recommended.

  • An energetic leader and team-builder with a passion for working to achieve results is extremely valued.

  • Ability to work effectively in a fast-moving, multi-project

  • A bachelor’s degree in business or the equivalent in additional relevant marketing experience required.

  • This position requires an individual with creative, data-driven, entrepreneurial spirit with exceptional writing, communication/presentation and leadership skills.

About InvestorPlace

InvestorPlace is one of the largest, smartest, fastest moving financial publishers on the planet.

Started over 40 years ago, we publish detailed research and recommendations for self-directed investors, financial advisors and money managers.

The InvestorPlace business model is very straightforward: We publish our ideas (via a subscription model) with the aim of enriching and educating investors. If we do our jobs well, our customers stick around. It’s a simple, transparent business model investors have loved since the 1970s.

InvestorPlace editors and analysts have varied backgrounds in the financial industry. They have worked as hedge fund managers, financial advisors, and securities analysts.

Many of the world’s top media outlets have taken notice of our ideas over the years. The work of our analysts has been profiled in The New York Times, The Wall Street Journal, CNN, Bloomberg, Time, MarketWatch, Barron’s and USA Today.

Inside our company’s DNA, you’ll find a relentless focus on respectfulness, hustle, hard work, adaptability, clear communication, data analytics, open mindedness, and creativity.

Our Committment

As an employer committed to equal opportunity and a diverse workforce, all qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

ID: 2021-1434

External Company URL: TestUserAdmin

Street: 1125 N. Charles Street

Telecommute: No

Company Name: InvestorPlace, LLC