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IBM WW Content Strategist for IBM Ecosystem in Austin, Texas

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

WW Content Strategist for IBM Ecosystem

The Content Strategist brings the voices of our partners into our narratives and assets. The person in this role will help teams write effective value propositions and compelling stories that become key assets in the partner journey. The Content Strategist will lead key partnerships with lever squads, agencies, publishers, and production companies. Plan for assets and SEO in collaboration with campaign teams and write input and asset briefs to ensure clear and consistent creative vision. Create original content, audit existing content, and measure content performance in alignment with our overarching goal: Make Less Matter More.

The Content Strategist is responsible for driving content strategy from organic search through purchase. Responsible for excellent storytelling, bringing IBM brand and product stories to life in ways that capture our customers', partners', and prospects' imaginations.

Content strategists are:

  • The advocate for ecosystem in the squads and other marketing teams they are an active member of (e.g., PartnerWorld communications) providing guidance for the most effective tone and formats to deliver and integrate our messages, grounded in data.

  • Respected by cross-functional peers for their ability to advocate for and articulate the relevance of ecosystem to a campaign and build consensus around content to support it.

  • Audience and market experts who understand the right formats for the right audiences.

  • Creates and/or provides input into briefs used to build internal consensus across all teams and channels and to drive consistency, including via repeatable formats.

  • Constantly working to improve creative and technical skills in areas of content creation, format, and measurement as well as in product and portfolio knowledge.

  • Lead ecosystem-specific content requirements such as messaging workshops, content for ecosystem events and social/communications integration in collaboration with ecosystem marketing teams and the communications team

Key responsibilities:

  • Creative stewardship: leading teams to develop new ideas, collaborating on content and briefs, sharing best practices, reviewing the content calendar and editing content.

  • Collaboration with Product and Performance and the broader Ecosystem Marketing organization to ensure we get to a great brief and effective distribution plans

  • Collaboration with Digital on end-to-end content experiences

  • Collaboration with Paid Media on messaging and asset journeys

  • Development of content strategy through editorial calendar plan

  • Review and approval of all content before it goes live

  • Collaboration with geographic ecosystem marketers to ensure globalized and 'partner-ized' assets land

Required Technical and Professional Expertise

  • 8+ Years Marketing with experience either in communications, content marketing or similar.

  • Proven content strategy and project management experience.

  • Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), paid media, and search engine marketing (SEM).

Preferred Technical and Professional Expertise

  • Experience working with partners

  • Knowledge of IBM's portfolio of products (Software & Infrastructure)

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

This job requires you to provide your COVID-19 vaccination status with supporting documentation, where legally permissible.

Your Life @ IBMAre you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.

Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change - to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.

It's time to define your career.

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementIBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to:

*12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.

*World-class training and educational resources on our personalized, AI-driven learning platform. IBM's learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.

*Well-being programs to support mental and physical health.

*Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).

*Select educational reimbursement opportunities.

*Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.

*Giving and volunteer programs to benefit charitable organizations and local communities.

*Discounts on retail products, services, and experiences.

We consider qualified applicants with criminal histories, consistent with applicable law.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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